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Mass Observation

Mass Observation An independent social research organization created in 1937 in Britain, which collected data and published reports until 1949, when it became a conventional market-research company. It organized the world's largest participant observation study of a society by its members through a national panel of volunteers who kept diaries and recorded their social observations in response to regular directives (see, for example, A. Calder and and D. Sheridan , Speak for Yourself: A Mass-Observation Anthology, 1984

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