Privacy & Cookie Policy Services - Privacy & Cookie Policy


I. Privacy Policy


Effective Date: This privacy policy (this “Privacy Policy”) is effective and was last updated as of 25 May 2018.


II. Our Commitment to Your Privacy


A. (collectively, “we” or “us”) is pleased to provide you its online services and applications: the (the “Site”) and the mobile application “Encyclopedia”, (collectively, the “Service”).


B. The privacy of our visitors and users (collectively, “you” or “your”) is very important to us. This Privacy Policy describes:


how and why we collect certain information from you via the Service;

how we use and with whom we share such information;

how you can access and update such information; and

the choices you can make about how we collect, use and share your information.

C. Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing or using the Service, you agree to this Privacy Policy.


D. If you have any questions regarding this Privacy Policy or our information collection and use practices, please contact us using the information on the "Contact Us" page:


III. Information We Collect and How We Collect It


A. We collect information in the following ways: (i) we collect information you submit via the Service; (ii) we collect information we derive from your use of the Service; and (iii) we collect information we obtain from Social Networking Services (defined below) when you connect to Service via your social media account. The information we gather enables us to personalize, improve and continue to operate the Service.


B. In connection with the Service, we collect the following types of information from and about you, including:


Account Information. Certain features of the Service may require you to create a user account (an “Account”). If you create an Account with us, you will be asked to provide information such as your name, username, password, postal address email address, gender, date of birth, photo and location.

Information from Social Networking Services. By registering for an Account, you will have the option to sign in using third party social networking services, such as Facebook or Twitter (“Social Networks”). You will also have the option of connecting to Social Networks to complete your profile information and populate your Account with additional information from your social media profile. If you choose to sign in through these Social Networks or connect your Account to these Social Networks, we use information you have already provided to such Social Network to register you for an Account and which you have allowed such Social Networks to share with BM, including, but not limited to, your first name, your user profile picture, your friends and contacts list, your gender, and the networks to which you belong (collectively, your “Submitted Information”). We advise you to carefully read the terms of use and privacy policies of Social Networks.

User Content. Among other features, the Service will allow you to view, create, reproduce, display, perform and share certain content. Other features of the Service allow you to submit content, which includes videos, audio, images, graphics, written posts, comments and other forms of multimedia (collectively, “User Content”). In addition, your User Content is posted and transmitted at your own risk. We cannot control the actions of other users of the Service with whom you choose to share User Content. Therefore, we cannot and do not guarantee that your User Content will not be viewed by unauthorized persons.

Technical Usage Information. When you use the Services we will automatically collect information sent to us by your computer, mobile phone, or other access device. This information includes:

IP addresses and Device IDs, and we will collect and monitor other data and information relating to your device, mobile network and standard web information about your activities on the Service such as your browser type and the pages you access on our Site. We gather and monitor this data to analyze trends, administer the Service, identify users when they visit or use the Service, track users’ movements when using of the Service, and gather anonymized demographic information for aggregate use. We will also use the IP addresses and Device IDs to geo-target advertisements.

We will use web beacons/GIF, pixel tags and/or other data and analytics, which are instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. When you ask us to send you information on a promotion or a newsletter, we will use web beacons to establish how many of the emails are actually opened. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. We will use web beacons to collect web usage analytics and we will use similar tools to collect such information from mobile devices.

When you visit portions of the Service, the server housing the applicable pages automatically generates a “session log”. We use session logs to help us determine how people travel through the Service. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the IP address from which you came, the source that referred you, the Device ID, the pages you visited and/or the date and time of those visits.

Users can be directed to the Service via banner ads or site links or mobile ads. Ads or website links that are placed by the Service will use cookies or web beacons to deliver metrics on the effectiveness of the ads or links.

Information Collected using Cookies. We also collect certain information using cookies, please see section IX. Use of Cookies and Tracking Technologies for more information.

C. Advertising

This Site is affiliated with CMI Marketing, Inc., d/b/a CafeMedia (“CafeMedia”) for the purposes of placing advertising on the Site, and CafeMedia will collect and use certain data for advertising purposes. To learn more about CafeMedia’s data usage, click here: