exhort

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ex·hort / igˈzôrt/ • v. [tr.] strongly encourage or urge (someone) to do something: the media have been exhorting people to turn out for the demonstration.DERIVATIVES: ex·hort·a·tive / -tətiv/ adj.ex·hort·a·to·ry / -təˌtôrē/ adj.ex·hort·er n.ORIGIN: late Middle English: from Old French exhorter or Latin exhortari, from ex- ‘thoroughly’ + hortari ‘encourage.’