David, Craig

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CRAIG DAVID

Born: Craig Ashley David; Southampton, England, 5 May 1981.

Genre: R&B

Best-selling album since 1990: Born to Do It (2000)

Hit songs since 1990: "Walking Away," "7 Days," "What's Your Flava?"

Craig David, the British-born singer/songwriter, burst upon the American scene in 2001 with his eclectic mix of edgy dance beats and traditional pop song craft. He emerged in Britain as the popular face of U.K. garage, a dance music genre marked by fast-paced, fractured beats and soulful choruses. He won acclaim for his debut album, Born to Do It (2000), and became the youngest male artist to top both the singles and album charts in his native country. He continued this success in America, and in 2002 released Slicker Than Your Average, in which he ventures further from his garage roots into pop and R&B territory.

Craig David was born in Southampton, a port city in southern England, to an English mother and West Indian father. His multicultural upbringing and love of American pop and soul influenced his first forays into music as a DJ, spinning and mixing records on a local pirate radio station at age fourteen. He soon moved on to club sets, and in 1996 won a national songwriting competition for an original track titled "I'm Ready." The song was recorded by the R&B group Damage and ended up as the B-side of a successful single. "I'm Ready" brought David to the attention of Mark Hill, a member of the popular garage production team Artful Dodger.

The garage style combines quick, clipped beats with rap and R&B-style choruses. The texture of the beats is light and breezy in comparison to the hard, frenetic sound of typical club music. This tonal variation represented a new and engaging sound, and garage caught fire in the U.K. underground dance scene. Hill set David's pop and R&B songs to a garage beat, and the team produced the 1999 U.K. hit single "Rewind." The song is credited with introducing garage to the mainstream, and it set David up for a full album release.

Born to Do It was a hit in Britain upon its release in 2000. Its success was driven by a string of stirring singles, including the sexy "7 Days" and the confessional "Walking Away." Much of the sound is rooted in garage, but what shines through is David's talents as a singer and songwriter. "7 Days" benefits from the novelistic detail of a chance meeting that stretches out over a week. The confident vocals match the smooth arrangements and reveal a real personality usually absent in garage's anonymous producer-driven singles. The following year the album received its American release and garnered significant acclaim and commercial success.

In his second album, Slicker Than Your Average (2002), David articulates his love of pop and R&B with a collection of supremely catchy songs. Although some fans regretted his departure from garage, he won wider acclaim for his bold songwriting and ambitious vocals. Dance tracks like "What's Your Flava?" slink with a newfound bravado, and the ballads unfold with assured grace. "Rise & Fall," a ballad recorded with Sting, addresses the perils of fame and the pitfalls of stardom in startlingly open terms: "Now I don't even wanna please the fans, / No autographs, / No interviews, / No pictures, / And less demands."

Craig David stands in a line of pop singers who do not conform to a particular style. Like his heroes Prince and Terence Trent D'Arby, David easily jumps genres with a sound and attitude all his own.