Applied Power Inc.

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Applied Power Inc.

13000 W. Silver Spring Dr.
Butler, WI 53007
Telephone: (262) 783-9279
Fax: (262) 783-9790
Web site:

Public Company
Incorporated: 1910 as American Grinder and Manufacturing Company
Employees: 11,200
Sales: $1.75 billion (1999)
Stock Exchanges: New York
Ticker Symbol: APW
NAIC: 326199 All Other Plastics Product Manufacturing; 332439 Other Metal Container Manufacturing; 332999 All Other Miscellaneous Fabricated Metal Product Manufacturing; 335999 All Other Miscellaneous Electrical Equipment and Component Manufacturing; 337214 Office Furniture (Except Wood) Manufacturing; 326291 Rubber Product Manufacturing for Mechanical Use; 332912 Fluid Power Valve and Hose Fitting Manufacturing; 333995 Fluid Power Cylinder and Actuator Manufacturing; 333996 Fluid Power Pump and Motor Manufacturing; 336399 All Other Motor Vehicle Parts Manufacturing; 336413 Other Aircraft Parts and Auxiliary Equipment Manufacturing

Applied Power Inc. is a global manufacturer with two principal segments: APW Electronics and APW Industrial. APW Electronics, which the company rapidly built up through late 1990s acquisitions, is a leading global maker of electronic enclosure systems. These systems organize and configure electronic components, and house, protect, and insulate the resulting electronic systems in such areas as computer networking, semiconductors, and telecommunications. In conjunction with its enclosure systems, APW Electronics also makes power supplies, thermal management products, racks and subracks, and ergonomic work environment furniture for computer operations, engineers, scientists, and manufacturing personnel. APW Industrial makes a wide range of niche consumer and industrial products related particularly to hydraulics, electromechanics, rubber/elastomer molding, and magnetic and electronic controls. In October 1999 Applied Power announced that it was exploring a sale of APW Industrial in order to concentrate on its rapidly growing APW Electronics segment.

Early History: From Hand Grinders to Hydraulic Products

Applied Power was founded in 1910 in Milwaukee, Wisconsin. The company got its start as American Grinder and Manufacturing Company, a producer of hand grinders that sharpened tools used in agriculture and other fields. The companys advertisements claimed that its products were suitable for use in Ship Yards, Construction Work, Lumber Camps, Mining and Engineering, Signal and Line Repair Work, Machine Shops, Garages, etc. When the United States entered World War I, American Grinder began to manufacture water and oil pumps for use in engines that powered trucks and other military vehicles. At the end of the war, the company decided to continue its manufacture of these products, offering them to the general automotive market that was then beginning to take root and grow.

By the end of its first decade, American Grinder had expanded its line to include hand tools as well as pumps, a move made at the behest of the companys distributor. For this new line, American Grinder chose the trade name Blackhawk, in reference to the Blackhawk Army Division, which had fought with distinction in World War I. The lines logo featured an arrowhead with the silhouette of an Indian and the slogan Service, Quality, Finish. Many of the tools sold, such as sets of socket wrenches in different sizes, were designed for use in automobile repairs.

After American Grinder chose to call its engine pumps and mechanics tools Blackhawk, this trade name began to establish a reputation in the automotive field. In 1925 American Grinder officially changed its company name to Blackhawk, and, shortly thereafter, the company sold off its line of tool grinders, as it reoriented itself towards the automobile industry. Eventually, however, Blackhawk water pumps were made obsolete, as car manufacturers began to include this equipment in their vehicles as a matter of course. After discontinuing its pump operations, Blackhawk sought out a replacement business. In 1927 the company purchased a small hydraulic jack manufacturer, the Hydraulic Tool Company, in Los Angeles, California, which fit the bill. After acquiring these operations, Blackhawk marketed the Hydraulic Tool Companys products under the Blackhawk trade name.

As Blackhawk grew, its products gained a wider reputation, and its trade name became known across the country. In the late 1920s, Blackhawk expanded its line further when a snowplow manufacturer asked the company to help it develop a hydraulic pump to replace the hand winch then used to raise and lower the plow. In response to this request, Blackhawk developed a hydraulic system, made up of a hand pump, a long bending hose, and a hydraulic cylinder, which it marketed under the name Power-Packer. This line was soon expanded to include other remote-control hydraulic systems for use in different kinds of equipment. By the end of the 1920s, the companys logoplaced on its expanded line of productshad evolved to feature an Indians profile in a large feathered headdress, placed inside an abstract representation of an arrowhead.

In the mid-1930s Blackhawk further expanded its product offerings when it used the technology developed for use in snow plows to make products for the collision repair market. Calling this line Porto-Power, Blackhawk marketed hydraulic tools to be used in repairing auto bodies. The Porto-Power line featured a set of pumps and cylinders, with a variety of attachments that could be used to perform different pulling, pushing, and straightening tasks to fix damaged cars. In the late 1930s, Blackhawk marketed its Porto-Power line of products to a wider pool of customers, offering them for use in industrial and construction fields, through various distributors. The company tailored its products to different tasks and industries, creating special pumps and cylinders that could be used as building blocks for different applications.

International Expansion in the Postwar Era

In 1955 Blackhawk sold off its original line of hand tools, as its business evolved away from that area into more complicated systems. Late in that decade, the company decided to further restructure itself to provide more definition for each of its different parts. The two lines of products, Blackhawk and Power-Packer, became separate business units within the company. In 1960 the companys industrial and construction lines were set apart and given the name Enerpac in an effort to strengthen their identity within their respective markets.

Also in 1960, Blackhawk began an effort to expand its markets beyond the borders of the United States. Although its products had long been sold in other countries through importers and distributors, Blackhawk began to set up its own direct overseas operations, to both sell and manufacture goods. Its first targets for growth were the United Kingdom and continental Europe.

In 1961 Blackhawk changed its corporate name to Applied Power Industries, Inc. in an effort to better reflect the different aspects of its operations. In the 1960s, the company expanded through acquisitions of other companies in its field. In January 1966, it bought Rivett, Inc., and two years later, Applied Power purchased Branick Manufacturing, Inc. In 1969 the company acquired the Big Four division of the Studebacker Company. In May 1970, Applied Power added the operations of the Bear Manufacturing Company, and later that year, the company added another business unit to its corporate profile, taking over the Marquette Corporation. This company was a maker of diagnostic systems and service equipment, including products designed especially for use with batteries, for automobiles.

Also in 1970, Applied Power increased its geographical scope further when it opened a subsidiary in the Netherlands. This trend continued the following year, when Applied Power made a number of purchases that increased its international holdings. The company acquired Bear Equipment & Services, Ltd., of Scarborough, Canada, and renamed it Applied Power Automotive Canada, Ltd. In addition, Applied Power bought 80 percent of two French companies, Matairco, which eventually became a separate business unit of its parent company, and Société-Hydro-Air S.a.r.L. Three years later, Applied Power completed its acquisition of these properties, increasing its stake in them to 100 percent. In January 1973, Applied Power Industries became Applied Power Inc.

Following the simplification of its name, Applied Power also streamlined its corporate structure. In the mid-1970s, the company fine-tuned its operations, shedding businesses that did not fit with its larger corporate identity, or that were not as profitable as others. In 1975 the company sold Hydralique Gury S.A. to a group of French investors for $2.1 million. Five years later, the company divested itself of its Bear Wheel Service and Marquette Engine Diagnostic Equipment Product Lines, reaping $8 million.

In 1981 Applied Power added the last of its major brand groups when it purchased Electro-Flo, Inc. This company supplemented Applied Powers Power-Packer unit in providing specialized hydraulic products for use in the manufacture of other kinds of heavy equipment. Electro-Flo used electronic controls of hydraulic systems to enable precise movement and positioning of machinery. Electro-Flo technology, which included microprocessors, flow control valves, and electronic sensors, was used in the precise laying of asphalt by road-reconditioning equipment and in the movement of booms on materials-handling machinery.

Company Perspectives:

We believe that size is the enemy of our entrepreneurial spirit. We plan to fight size with the quality of our team members and the quality of their relationships one to the other. Our goal is to endure and flourish long term.

Mid-1980s Through Mid-1990s: Acquisitions and Restructuring

By 1985, Applied Powers 75th year in business, the company had become a solid operation closely held by the members of its founding family. Lacking new blood, however, the company had begun to stagnate. While its operations returned a steady profit, the company had ceased growing. In an effort to remedy this situation and increase Applied Powers financial returns, company leaders brought an outside executive aboard, hiring Richard G. Sim, a former General Electric Company executive, as president and CEO.

Among the first steps taken in the mid-1980s were a series of acquisitions. The company bought half of the Toyo Hydraulic Equipment Company, of which it already owned the other half, and also added Electro-Hydraulic Controls, Inc., for which it paid $2.6 million in cash. In 1986 Applied Power divested itself of one of its core businessesand the line of products with the longest heritage of any made by the companywhen it sold its Blackhawk automotive division to the Hein-Werner Company for $9.3 million. One year later, in August 1987, the newly defined Applied Power offered stock to the public for the first time, tendering 1.8 million shares, which traded on the NASDAQ. With the proceeds from this sale, the company moved to reduce part of the debt it had amassed through its long string of acquisitions. At the end of 1987, Applied Power reported a loss of $1.6 million.

In 1988 Applied Power returned to its roots, reentering the field that had launched the company decades before, when it purchased a manufacturer of hand tools, Garner-Bender, Inc., for $31.4 million. This company was subsequently renamed GB Electrical, Inc. The next year, Applied Power made its most ambitious purchase to date, when it engineered the hostile takeover of the Barry Wright Corporation for $147 million. This purchase doubled the size of Allied Power and increased its debt sixfold. Barry Wright, an ailing manufacturer based in Water-town, Massachusetts, made equipment for use in computer rooms and devices that controlled vibration. The companys earnings had dropped in the previous year from $8.4 million to $1.3 million as its sales stagnated. Applied Powers executives hoped that their acquisition could come to dominate certain niche markets profitably. Such previous successes helped Applied Power notch sales of $245 million in 1989, up from $100 million just four years earlier.

In integrating Barry Wright with the rest of its operations, Applied Power faced a challenging taskit sought to streamline Barry Wrights product line and cut its manufacturing costs. The first of the new acquisitions units to face the ax was Barry Wrights Wright Line division, a maker of furnishings and enclosures for technical environments. Applied Power attempted to sell this business in 1992, taking a $25 million write-down charge, but ended up selling only portions of it. These developments followed a year of lackluster results in 1991, when earnings fell to $12 million, hurt by the overall high costs of absorbing the Barry Wright operations and by a general recession. As a maker of tools for use in construction, Applied Power was hurt in particular by the slump in that industry. While its GB Electrical unit and its Enerpac operations continued to contribute strongly, another company unit, Apitech, which had been recently inaugurated to develop high-tech valves and other equipment to improve automobile suspensions, continued to eat up millions of dollars in research and development costs.

This trend continued in 1992, as Applied Power reported a loss of $24.4 million. In an effort to strengthen its positions, Applied Power reorganized certain aspects of its operations, altering the structure of its Barry Controls division in California and changing the nature of its Power-Packer operations in Europe. In addition, the company moved forward aggressively in foreign markets, purchasing the remaining portions of its joint venture operations in Mexico and Germany. Anticipating dramatic growth in Asia, Applied Power hired a new executive to run its Asian operations in Korea and Japan, with the intention of intensifying marketing efforts in those countries.

Key Dates:

American Grinder and Manufacturing Company is founded in Milwaukee.
Company changes its name to Blackhawk.
Hydraulic Tool Company, a maker of hydraulic jacks, is purchased.
Company sells its original line of hand tools.
Foreign expansion is stepped up with the establishment of the first direct overseas operations; Europe is the first area targeted for growth.
Company changes its name to Applied Power Industries, Inc.
Company changes its name to Applied Power Inc.
Richard G. Sim, a former General Electric Company executive, is brought in as president and CEO; revenues reach $100 million.
The Blackhawk automotive division is sold to Hein-Werner Company.
Company goes public through an IPO, with a listing on the NASDAQ.
Company engineers a $147 million hostile takeover of Barry Wright Corporation, maker of electronic control equipment; revenues increase to $245 million.
In a recessionary environment, company reports loss of $24.4 million.
Stock begins trading on the New York Stock Exchange.
Revenues surpass $500 million for the first time.
Company acquires VERO Group pic for $191.7 million, ZERO Corporation for $386 million, and Rubicon Group pic for $371 million; revenues surpass $1 billion for the first time.
A restructuring organizes the companys operations into two segments: APW Electronics and APW Industrial; company announces in September that it is seeking to sell APW Industrial to focus on its fast-growing enclosures business.

This thrust toward foreign markets continued in 1993, as Applied Power entered into a joint project with the Detec Design and Industrie Company in Germany to manufacture hydraulic products. That year the companys stock moved from the NASDAQ to the New York Stock Exchange. Applied Power began recovering from its early 1990s doldrums in 1994, when it posted profits of $16.6 million, its best year since 1990. The following year, revenues surpassed the $500 million mark for the first time, and the company began pursuing larger acquisitions again. San Diego-based Vision Plastics Manufacturing Co. was acquired that year for $21.5 million. Vision was a producer of plastic cable ties which GB Electrical distributed. In early 1996 Applied Power spent about $10 million to acquire CalTerm Inc., a supplier of electrical products for do-it-yourself automotive repairs, based in El Cajon, California. Like Vision, CalTerm fit in well alongside the GB Electrical unit.

Late 1990s and Beyond: The Rise of Electronic Enclosures

The late 1990s were marked by Applied Powers rapid acquisition-led expansion into the electronic enclosure products and systems sector. Unlike many of the companys other businessesincluding Enerpac, Barry Controls, and Power-Packerwhich were cyclical in nature, the enclosures business was growth-oriented, expanding at an annual rate of 35 percent in the late 1990s. The enclosures sector also offered higher margins than other Applied Power sectors, and was a highly fragmented industry, rife for consolidation. Applied Power set out to be the enclosure consolidator.

Ironically, given that the company had attempted to sell it in 1992, Wright Line was Applied Powers entrance into this sector. By the mid-1990s Wright Line had sales of $95 million, representing about 18 percent of overall sales, and was one of Applied Powers fastest growing and most profitable units. The company then made a number of acquisitions in the late 1990s, most of which were enclosure-related. In September 1996 Applied Power completed its largest purchase since 1989 when it spent $52 million for Everest Electronic Equipment, Inc., a maker of custom and standard electronic enclosures based in Anaheim, California. For the fiscal year ending in August 1997, Applied Power posted revenues of $672.3 million, 28 percent of which was generated by the companys enclosure products and systems unit.

Applied Power acquired Racine, Wisconsin-based Versa Technologies, Inc. (Versa/Tek) in October 1997 for $141 million. Versa/Tek included several businesses, some of which fit in with Applied Powers engineered solutions unit, which included Barry Controls and Power-Packer. These were Power Gear, maker of hydraulic leveling systems for the recreational vehicle market; and Mox-Med, which made silicone rubber products for medical equipment. Other Versa/Tek units included Milwaukee Cylinder, a maker of hydraulic cylinders that fit alongside Enerpac and the companys tools and supplies division; and Eder Industries, a maker of electronic control systems for a variety of industries. Eder Industries had synergies with both the engineered solutions and the enclosures segments, but was initially placed within engineered solutions.

Applied Power next acquired VERO Group pic in June 1998 for $191.7 million (fending off a competing bid by Pentair, Inc.) and ZERO Corporation the following month in a merger valued at $386 million. Based in the United Kingdom, VERO manufactured electronic enclosures and related products, including racks, backplanes, and power supplies. VERO, which in 1997 had sales of $170 million and earnings of $17 million, helped Applied Power broaden its line of products in the European market. ZERO, which was based in Los Angeles and had 1997 revenues of $260 million, was also active in the electronic enclosures market; its system packaging, thermal management, and engineered cases served the telecommunication, instrumentation, and data processing markets. These major acquisitions helped increase Applied Powers fiscal 1998 revenues to $1.23 billion, an increase of 37 percent over 1997 results. The companys enclosure products segment was now its largest segment, accounting for 39 percent of overall sales. Net income for 1998 was reduced to $26.7 million because of a $52.6 million charge relating to acquisition costs, plant consolidations, and other restructuring costs.

In September 1998 Applied Power completed its third major enclosure acquisition in the span of four months, with the $371.5 million purchase of U.K.-based Rubicon Group pic , one of the leading manufacturers of electronic enclosures in Europe. Rubicon brought to Applied Power a new segment of the enclosure market, that of automated teller machines, and it manufactured safes, the surrounding enclosure, and other ATM component parts as well as providing assembly services. With this latest acquisition, Applied Power was now the number one worldwide supplier of custom electronic enclosures, a position it had attained in an astonishingly short period.

In early 1999 the company received another boost when it landed a ten-year, $200 million contract to supply electronic enclosure systems for wireless base station equipment to Sweden-based Telefonaktiebolaget LM Ericsson. Applied Power announced a restructuring of its operations in May of that year, which involved the organizing of its operations into two segments: APW Electronics and APW Industrial. The former included all of the enclosure products and systems businesses along with McLean Thermal Management and Eder Industries. Applied Powers remaining operations, including most of its engineered solutions and tools and supplies units were grouped within APW Industrial. For the fiscal year ending in August 1999, APW Electronics generated $1.06 billion in revenues (60 percent of overall revenues), while APW Industrial contributed $696 million. Overall profits reached a record $79.4 million. With the companys future clearly resting with its fast-growing enclosures operations, Applied Power announced in September 1999 that it was seeking a buyer for APW Industrial so it could focus solely on APW Electronics. The completion of this divestment would mark the culmination of a dramaticand remarkable rapidtransformation of Applied Power from manufacturer of a wide range of tools and industrial products and systems to a focused, global leader of a single industry segment, a segment it had entered only in 1989 and had only a small presence in as late as August 1996.

Principal Subsidiaries

Air Cargo Equipment Corporation; Airspeed LLC; Ancor Products, Inc.; Applied Power Credit Corporation; Applied Power International Ltd.; Applied Power Investments II Inc.; APW Enclosure Systems, Inc.; APW Enclosure Systems, LLC; APW Enclosure Systems, LP; APW Investments, Inc.; APW Tools and Supplies, Inc.; Aspen Motion Technologies, Inc.; Barry Controls Corporation; Barry Wright Corporation; Calterm Taiwan, Inc.; Cambridge Aeroflo, Inc.; Columbus Manufacturing Company L.L.C.; DCW Holding, Inc.; Del City Wire, Inc.; Eder Industries, Inc.; Electronic Solutions; HSP USA Inc.; Innovative Metal Fabrication; McLean Midwest Corporation; McLean West Inc.; Milwaukee Cylinder Company; Mox-Med, Inc.; New England Controls, Inc.; Nielsen Hardware Corporation; Precision Fabrication Technologies, Inc.; Rubicon USA Inc.; VERO Electronics Inc.; Versa Technologies, Inc.; WL International, Inc.; Wright Line Inc.; ZERO Corporation; ZERO Enclosures, Inc.; ZERO International, Inc.; ZERO-East Division, ZERO Corporation; AIC (Hong Kong) Ltd. (49%); Air Cargo Equipment (U.K.); AP International Corporation (Barbados); Applied Power Distribution GmbH (Germany); Applied Power Asia Pte, Ltd. (Singapore); Applied Power Australia Limited; Applied Power Canada Ltd.; Applied Power do Brasil Equipamente Ltda. (Brazil); Applied Power Europa B.V. (Netherlands); Applied Power Europe S.A. (France); Applied Power Export Corp. (U.S. Virgin Islands); Applied Power (Far East) Ltd. (Japan); Applied Power Finance B.V. (Netherlands); Applied Power GmbH (Germany); Applied Power Holding GmbH (Germany); Applied Power Hytec (M) Sdn. Bhd. (Malaysia); Applied Power International, S.A. (France); Applied Power International, S.A. (Switzerland); Applied Power Italiana S.p.A. (Italy); Applied Power Japan Ltd.; Applied Power Korea Ltd. (South Korea); Applied Power Limited (U.K.); Applied Power (Mexico) S. de R.L. de C.V.; Applied Power Moscow (Russia); Applied Power New Zealand Limited; APW Enclosures Ltd. (Ireland); APW Finance Limited (U.K.); APW Enclosure Products and Systems Limited (U.K.); APW Enclosure Systems Holdings Limited (U.K.); APW Enclosure Systems Limited (Rubicon) (U.K.); Barry Controls GmbH (Germany); Barry Controls U.K. Ltd.; C-Fab Manufacturing Ltd. (Ireland); C-Fab Developments Ltd. (Ireland); Danica Supply A/S (Denmark); Danica Supply UK Limited; Enerpac Asia Pte. Ltd. (Singapore); Enerpac Canada Ltd.; Enerpac Nederland B.V. (Netherlands); Enerpac Hydraulic Technology (India) Pte. Ltd.; Enerpac Ltd. (U.K.); Enerpac S.A. (France); Hormann Electronics Ltd. (Ireland); Norelem S.A. (France); Power-Packer do Brasil Ltd. (Brazil); Power-Packer Espana, S.A. (Spain); Power-Packer Europa B.V. (Netherlands); Power-Packer France S.A.; Productos Aereos, S.A. (Mexico); Samuel Groves & Co. Limited (U.K.); Shanghai Blackhawk Machinery Co. Ltd. (China); VERO Electronics AB (Sweden); VERO Electronics GmbH (Germany); VERO Electronics Limited (U.K.); VERO Electronics Overseas Investments Limited (U.K.); VERO Electronics SA (France); VERO Electronics SrL (Italy); Wright Line Europe, B.V. (Netherlands); ZERO FSC Corp. (U.S. Virgin Islands); ZERO McLean Europe Ltd. (U.K.).

Principal Operating Units

APW Electronics; APW Industrial.

Principal Competitors

ASCET, Inc.; Banner Aerospace, Inc.; Commercial Intertech Corp.; Cooper Industries, Inc.; Dolby Laboratories Inc.; Dover Corporation; Eaton Corporation; Fluke Corporation; Haworth, Inc.; Herman Miller, Inc.; Maval Manufacturing Inc.; NCT Group, Inc.; Parker Hannifin Corporation; Pentair, Inc.; The Stanley Works; Steelcase Inc.; Twin Disc, Incorporated; Williams Controls, Inc.

Further Reading

Byrne, Harlan S., Applied Power: Struggling Past a Big Acquisition, Barrens, October 12, 1992.

Daykin, Tom, Applied Power Sells New Headquarters, Milwaukee Journal Sentinel, December 1, 1999, p. 2.

, Applied Power to Buy British Company: Butler-Based Company to Pay $347.8 Million for One of Europes Largest Manufacturers of Electronic Enclosures, Milwaukee Journal Sentinel, September 2, 1998, p. 1.

, Applied Power Has Value, Growth Potential, Analyst Says, Milwaukee Journal Sentinel, October 5, 1998, p. 10.

Gallun, Alby, Airline Business Propels Applied Power, Business Journal-Milwaukee, September 19, 1997, p. 1.

, Applied Power Continues Binge of Acquisitions, Business Journal-Milwaukee, December 12, 1997, p. 9.

, Applied Power to Take $52.6 Million Charge, Business Journal-Milwaukee, October 2, 1998, p. 3.

Hawkins, Lee, Jr., Applied Power Lands 10-Year Deal Worth More Than $200 Million, Milwaukee Journal Sentinel, February 25, 1999, p. 7.

Holley, Paul, A Selective Applied Power Goes on the Prowl Again, Business Journal-Milwaukee, May 4, 1996, p. 5.

Kirchen, Rich, Applieds Mathematics: Manufacturer Figures to Be On Way Back, Business Journal-Milwaukee, July 9, 1994, p. 1.

Savage, Mark, Applied Power Boosts Bid for British Company, Milwaukee Journal Sentinel, May 13, 1998, p. 1.

, Applied Power Deal Lures Competitor, Milwaukee Journal Sentinel, May 6, 1998, p. 1.

, Applied Power Sets $52 Million Deal, Milwaukee Journal Sentinel, August 29, 1996, p. 1.

, Applied Power to Buy ZERO Corp., Milwaukee Journal Sentinel, April 7, 1998, p. 1.

Sharma-Jensen, Geeta, Applied Power Agrees to Deal, Milwaukee Journal Sentinel, September 4, 1997, p. 1.

Elizabeth Rourke

updated by David E. Salamie

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