MOSCHIS, George P.

MOSCHIS, George P. American, b. 1944. Genres: Marketing. Career: Georgia State University, Atlanta, assistant professor and member of urban life faculty, 1977-81, associate professor, 1981-84, research professor, 1984- 87, professor of marketing, 1987-, director of Center for Mature Consumer Studies, 1986-, and member of gerontology faculty. Publications: (with G.G. Alexandrides) Export Marketing Management, 1977; Acquisition of the Consumer Role by Adolescents, 1978; (with T.J. Stanley and M. Sewell) Consumer Profiles by Payment Types, 1982; (with Stanley) The National Affluent Market Study, 1982; Consumer Socialization: A Life Cycle Perspective, 1987; Assessing Older Adults' Perceptions of Select Marketing Practices and New Technologies Capable of Enhancing Their Well-Being, 1989; (with B.B. Payne) Explanations of the Low Food Stamp Utilization Rates among Low-Income Elderly: Sociological and Psychological Perspectives, 1990; Older Consumer Orientations Toward Marketing Activities and Responses to New Products, 1990; (Coauthor) Changing Needs in a Changing Society, 1991; (with J.R. Lumpkin and K.M. Gibler) Retirement Housing and Long- Term Health Care: Attitudes and Perceptions of the Mature Consumer, 1992; Marketing to Older Consumers, 1992; Marketing Strategies for the Mature Market, 1994; Gerontographics: Life-Stage Segmentation for Marketing Strategy Development, 1996; The Maturing Marketplace, 2000. Work represented in anthologies. Contributor of articles and reviews to marketing journals. Address: Department of Marketing, Georgia State University, University Plaza, Atlanta, GA 30303, U.S.A.