KAPFERER, Jean-Noel. French, b. 1948. Genres: Marketing, Administration/Management. Career: Procter & Gamble, Paris, France, became assistant product manager, 1970; H.E.C., Jouy-en-Josas, France, professor of business administration, 1975-. Publications: Rumors: Uses, Interpretations, and Images, 1991; Strategic Brand Management, 1994. Address: H.E.C. Graduate School of Management, 78350 Jouy-en-Josas, France.