). When scales are intercorrelated and factor analysed, three general components repeatedly appear, both for different objects and cross-culturally: namely, evaluation, potency, and activity. The technique can be used to compare the responses of one individual to different objects, experiences, concepts, or whatever; and of groups of individuals to same stimuli. It has been used in a variety of settings including market research and therapy.
"semantic differential." A Dictionary of Sociology. . Encyclopedia.com. (January 20, 2019). https://www.encyclopedia.com/social-sciences/dictionaries-thesauruses-pictures-and-press-releases/semantic-differential
"semantic differential." A Dictionary of Sociology. . Retrieved January 20, 2019 from Encyclopedia.com: https://www.encyclopedia.com/social-sciences/dictionaries-thesauruses-pictures-and-press-releases/semantic-differential
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