). When scales are intercorrelated and factor analysed, three general components repeatedly appear, both for different objects and cross-culturally: namely, evaluation, potency, and activity. The technique can be used to compare the responses of one individual to different objects, experiences, concepts, or whatever; and of groups of individuals to same stimuli. It has been used in a variety of settings including market research and therapy.
"semantic differential." A Dictionary of Sociology. . Encyclopedia.com. (September 21, 2018). http://www.encyclopedia.com/social-sciences/dictionaries-thesauruses-pictures-and-press-releases/semantic-differential
"semantic differential." A Dictionary of Sociology. . Retrieved September 21, 2018 from Encyclopedia.com: http://www.encyclopedia.com/social-sciences/dictionaries-thesauruses-pictures-and-press-releases/semantic-differential