Derived largely from ethnomethodology and sociolinguistics, it starts from the premiss that conversations are one of the central activities of social life, and that through them much social life is organized. Conversation analysis therefore sets out to record patterns of conversation in order to detect underlying rules that enable communication to proceed in a largely orderly fashion. It focuses on the structure, cadences, and other characteristics of verbal interactions, usually in dyads or very small groups. The subject-matter of the discussion is noted, but can be unimportant, and is not itself the main focus of analysis (as in content analysis). Research findings have proved useful in elucidating many hidden aspects of human interaction which have wider interest in understanding real-life as well as research interviews.
The method normally involves making tape-recordings or video recordings of conversations, which are then subjected to detailed analysis—for example, noting the number of times one person interrupts another, how conversations are initiated, how turns to talk are allocated, and counting the duration of pauses, silences, and speech in seconds. For an excellent short introduction to the leading practitioners (such as Emmanuel A. Shegloff and Harvey Sachs) and principal themes, see John Heritage
's essay on the several dimensions of empirical research in contemporary ethnomethodology, in A. Giddens and and Jonathan Turner ( eds.) , Social Theory Today (1987)
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"conversation analysis." A Dictionary of Sociology. . Retrieved August 22, 2018 from Encyclopedia.com: http://www.encyclopedia.com/social-sciences/dictionaries-thesauruses-pictures-and-press-releases/conversation-analysis