California Sun, subtitled The Journal for Optimum Health, has served the metaphysical and holistic health community of the West Coast of the United States through the 1990s. Its editor, Nicole Shoong, has seen it as providing truth and empowering information for those on a journey to enlightenment. Such information allows them to move out of a state of ignorance and thus take responsibility for their choices and actions. Each issue covers a wide variety of subjects concerning not only metaphysical and psychic matters, but areas of cutting edge science. Subjects of special interest are the environment, the freedom of holistic healers to practice their skills, and government actions that threaten public health.
California Sun struggled in the late 1990s. While many issues are sold through subscription, others are distributed freely in various metaphysical bookstores and holistic health centers in California. By 1998, both subscriptions and advertising had fallen below the level necessary to sustain production. At the same time Shoong expanded her work on radio and developed a weekly show with Spiritualist healer James Chappel, "The California Sun News Hour," a radio talk show that originates in Santa Barbara, California. Like the periodical, the show took a somewhat conspiratorial view toward what Shoong considers the mind-manipulating activities of the government and large corporations, especially those aimed at suppressing or denigrating alternative science. The Food and Drug Administration has been a special target of Shoong's wrath. After a year-and-a-half hiatus, California Sun reappeared as a tabloid at the beginning of 2000.
California Sun may be ordered at P.O. Box 1028, Summer-land, CA 93067.
California Sun. Summerland, California, n.d.