maximize

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max·i·mize / ˈmaksəˌmīz/ • v. [tr.] make as large or great as possible: the company was aiming to maximize profits. ∎  make the best use of: a rider can maximize a young horse's athletic potential.DERIVATIVES: max·i·mi·za·tion / ˌmaksəməˈzāshən/ n.max·i·miz·er n.

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