catchword

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catch·word / ˈkachˌwərd; ˈkech-/ • n. 1. a briefly popular or fashionable word or phrase used to encapsulate a particular concept: “motivation” is a great catchword.2. a word printed or placed so as to attract attention. ∎  chiefly hist. Printing the first word of a page given at the foot of the previous one.

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