CATCHWORD

views updated

CATCHWORD.
1. A memorable word or phrase, repeated by many people.

2. Also headword, guideword, flagword, running head. A word printed at the top of the page of a work of reference to indicate the first or last entry or article on a page; part of a series of such words intended to help users find what they want.

3. Also KEYWORD. In library science, a memorable or important term in the title, text, or abstract of an item being indexed and that is therefore used in the index entry.

More From encyclopedia.com