Loewy, Raymond Fernand

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Loewy, Raymond Fernand (1893–1986). French-born American industrial designer. After a chequered career he was retained by the Gestetner firm in 1929 to restyle their products, and his success prompted other firms to employ him (e.g. BP, the Co-op, Exxon, Lockheed, Shell, Studebaker). He designed automobile bodies, railway-engines and passenger-cars, refrigerators, the famous Greyhound buses, and the celebrated Coca-Cola bottle. He and his firm designed various corporate identity packages. Among his later works were the interiors of the Skylab for NASA (1967–73). He published Never Leave Well Enough Alone (1951), and must be regarded as a considerable influence on the late-C20 Western environment.

Bibliography

L‘Ad’A, ccxlvii (Oct. 1986), 96–8;
Jodard (1994);
Loewy (1937, 1951, 1975, 1988);
Schönberger (ed.) (1990)