Black, Joanne S.

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Black, Joanne S.

PERSONAL:

Female

ADDRESSES:

Home—Greenbrae, CA. Office—No More Cold Calling, LLC, 336 Bon Air Center, Ste. 399, Greenbrae, CA 94904; fax: 415-461-8764. E-mail—[email protected].

CAREER:

Sales trainer and consultant. No More Cold Calling, Greenbrae, CA, founder and sales strategy consultant, 1996—. Previously worked at Joseph Magnin, Omega Performance, Forum Corporation, and cofounded a retail store.

WRITINGS:

No More Cold Calling: The Breakthrough System That Will Leave Your Competition in the Dust, Warner Business Books (New York, NY), 2006.

SIDELIGHTS:

Joanne S. Black is a sales trainer and consultant. Black got her start in sales and management training with Joseph Magnin, a San Francisco Bay Area fashion house. Later she cofounded her own retail store while still in her twenties and worked with other companies in sales, including the financial services training and consulting firm Omega Performance, and the global management, consulting, and training business, the Forum Corporation. In 1996, she founded No More Cold Calling, LLC, in Greenbrae, CA, and works as a sales strategy consultant, promoting her sales concepts.

Black published her first book, No More Cold Calling: The Breakthrough System That Will Leave Your Competition in the Dust, in 2006. Using a high energy form of writing, she seeks to convince sellers of goods and services to do away with cold calling and replace it with the time-tested method of referral selling. She includes topics ranging from management responsibility to customer types. Barbara Jacobs, a contributor to Booklist, found the "energetic prose" to be somewhat "off-putting." Jacobs did point out that Black employs "great methodology" in the book. Ultimately, Jacobs concluded that "the message is muddied, despite some wonderful advice," success stories by individuals, and the templates and tools included.

BIOGRAPHICAL AND CRITICAL SOURCES:

PERIODICALS

Booklist, May 1, 2006, Barbara Jacobs, review of No More Cold Calling: The Breakthrough System That Will Leave Your Competition in the Dust, p. 58.