Buell, Victor P.
BUELL, Victor P.
BUELL, Victor P. American, b. 1914. Genres: Administration/Management, Advertising/Public relations, Marketing. Career: Professor Emeritus of Marketing, School of Management, University of Massachusetts, Amherst, since 1983 (Professor, 1970-83). Marketing Consultant, McKinsey & Co., 1951-55; Manager, Marketing Division, Hoover Co., 1955-59; Vice-President, and Director of Marketing, Archer Daniels Midland Co., 1959-64; Corporate Vice-President, Marketing, American Standard Inc., 1964-70. Publications: Marketing Management in Action, 1966; (co-ed.) Handbook of Modern Marketing, 1970, 2nd ed, 1986; Changing Patterns in Advertising Decisionmaking and Control, 1973; British Approach to Improving Advertising Standards and Practices, 1977; Organizing for Marketing/Advertising Success in a Changing Business Environment, 1982; Marketing Management: A Strategic Planning Approach, 1984; (with others) Marketing Definitions: A Glossary of Marketing Terms, 1989, rev. ed., 1995. Address: 4104 Fleet Landing Blvd., Atlantic Beach, FL 32233-7510, U.S.A.