Primrose-Smith, Elizabeth (c. 1948–)

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Primrose-Smith, Elizabeth (c. 1948–)

American athlete and sports manager. Name variations: Elizabeth Smith. Born c. 1948 in US.

Won gold medal in swimming at Pan American Games, Sao Paulo, Brazil (1963); began sports management career as assistant director of World Games in Santa Clara, CA (1981); served as associate vice president of Los Angeles Olympic Organizing Committee (1981–84) and as member of consulting team at McKinsey & Co., Los Angeles; was executive director of 1st World Games (1981); became 1st woman and 1st athlete to be president of US Olympic Festival, Los Angeles (1991); served as managing director and chief administrative officer of World Cup USA (1994); joined IBM to manage their Olympic and sports sponsorships (1994).