Bovril Trade name for a preparation of meat extract, hydrolysed beef, beef powder and yeast extract, used as a beverage, a flavouring agent, and for spreading on bread. First produced as Johnston's Fluid Beef, in Sherwood Quebec in 1874; John Lawson Johnston moved the company to Montreal in 1880, then to London in 1886. A 10‐g portion is a good source of vitamin B2 and a source of niacin.
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