byword

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by·word / ˈbīˌwərd/ • n. a person or thing cited as a notorious and outstanding example or embodiment of something: his name became a byword for luxury. ∎  a word or expression summarizing a thing's characteristics or a person's principles: “Small is beautiful” may be the byword for most couturiers.

byword

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byword proverb XII; person etc. taken as typical XVI. Early ME. biword, preceded by late OE. bīwyrde = OHG. piwurti, rendering L. proverbium; see BY- and WORD.