urge / ərj/ • v. [tr.] try earnestly or persistently to persuade (someone) to do something: he urged her to come and stay with us | [with direct speech] “Try to relax,” she urged. ∎ recommend or advocate (something) strongly: I urge caution in interpreting these results | they are urging that more treatment facilities be provided. ∎ [tr.] encourage (a person or animal) to move more quickly or in a particular direction: drawing up outside the house, he urged her inside. ∎ (urge someone on) encourage someone to continue or succeed in something: he could hear her voice urging him on. • n. a strong desire or impulse: the urge for revenge.