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re·po·si·tion / ˌrēpəˈzishən/ • v. [tr.] place in a different position; adjust or alter the position of: try repositioning the thermostat in another room. ∎  change the image of (a company, product, etc.) to target a new or wider market: our assignment was to reposition coffee from a “rite of passage” drink to a “contemporary experience.”