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per·son·al·ize / ˈpərsənəlˌīz/ • v. [tr.] 1. (usu. be personalized) design or produce (something) to meet someone's individual requirements: the wedding invitations will be personalized to your exact requirements. ∎  make (something) identifiable as belonging to a particular person, esp. by marking it with their name or initials: [as adj.] (personalized) personalized license plates. 2. cause (something, esp. an issue, argument, or debate) to become concerned with personalities or feelings rather than with general or abstract matters: the mass media's tendency to personalize politics.3. (often be personalized) personify (something, esp. a deity or spirit): evil spirits personalized in Satan.DERIVATIVES: per·son·al·i·za·tion / ˌpərsənəliˈzāshən/ n.