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Nagin, C. Ray Jr. 1956–

C. Ray Nagin, Jr. 1956


Found Success at Cox

Brought Brass to New Orleans

Shoeshine Led to Mayoral Race

Cracked Down on Corruption


Politics in New Orleans have long been as murky as the bayou waters that circle the Southern city. Backroom deals, bribery, and corruption have caused many political commentators to change the citys nickname from the Big Easy to the Big Sleazy. Whether the accusations were true or not, the rumors were enough to stifle the city and by 2002 New Orleans was sinking under massive debt and rampant crime. Businesses were reluctant to build in the city and young people were making mass exoduses in search of better places to work and raise families. Into this grim picture entered Ray Nagin, a New Orleans cable executive and visionary. With no political experience and little campaign money, Nagin came out of no-where to win the 2002 mayoral election on a platform of anti-corruption and economic development. Leaving behind a well-paid executive position to take on the challenges of revitalizing the city that care truly had forgotten, Nagin said during his inaugural speech, The winds of change are blowing, and they are fanning the flames of a renaissance in our great city, according to Jet. New Orleanians hoped he was right.

Found Success at Cox

Clarence Ray Nagin, Jr. was born on June 11, 1956, in New Orleanss Charity Hospital and raised in the scruffy neighborhoods of 7th Ward, Treme, and Algiers. To support Nagin and his two sisters, Nagins mother ran a K-Mart lunch counter and his father held down several jobscutting fabric at a clothing factory during the day, cleaning up at City Hall at night, and working as a mechanic in between.

At O. Perry Walker High School, Nagin excelled in sports and scored a baseball scholarship to Alabamas Tuskegee University where he earned a degree in accounting in 1978. Following graduation, Nagin moved to Detroit, Michigan, to work at General Motors. In 1981 he transferred to Dallas, Texas, and took a position with Associates Corporation. The following year he married Seletha Smith whose parents lived across the street from his parents in New Orleans.

In 1985 Nagin moved back to Louisiana and became controller of Cox Communications, the cable television franchise serving Southeast Louisiana. Four years later he was transferred to Cox New Orleans, which at the time was the poorest performer in the Cox network.

At a Glance

Born on June 11, 1956, in New Orleans, LA; married Seletha Smith Nagin, 1982; children: Jeremy, Jarin, Tianna. Education: Tuskegee University, BS, accounting, 1978; Tulane University, MBA, 1994. Politics: Democrat.

Career: General Motors, Detroit, MI, late 1978-81; Associates Corp, Dallas, TX, 1981-85; Cox Communications, vice president and general manager, 1985-2002; City of New Orleans, mayor, 2002-.

Memberships: Orleans and Jefferson Parish Business Councils; the Greater New Orleans Education Foundation; past board member, Covenant House and United Way; past chairman, United Negro College Fund Walkathon; past president, Louisiana Cable Television Association; past president, 100 Black Men of Metro New Orleans.

Awards: Excellent Customer Service Award, Better Business Bureau, 1993; Distinguished Business Partner Award, Louisiana State Board of Education, 1994; Diversity and Role Model, Young Leadership Council, 1995; Spirit of Greatness Award, 1997; New Orleanian of the Year, Gambit Weekly, 1998; National Telly Award (for Tiger Woods exclusive interview), 2001.

Addresses: Home Fabourg St. John, New Orleans, LA. Office Mayors Office, 1300 Perdido, Room 2E04, New Orleans, LA, 70112.

According to the Tulanian, Profits were down, complaints were up and customer growth was stagnant. Nagin revitalized the ailing division with a combination of technology and customer service including a $500 million upgrade of the systems fiber-optic cable and introduction of digital cable television. He launched a popular 24-hour news servicethe first in the countrywith the local CBS affiliate. He also began hosting his own twice-a-week cable call-in show to address customer concerns. His actions are credited with increasing Coxs subscribers by 180,000 and creating over 800 new jobs. By 2002 85% of customers reported being satisfied with Coxup from less than 40% when Nagin joined the company. By that time Nagin had been promoted to vice president and general manager.

Brought Brass to New Orleans

During his tenure at Cox, Nagin kept busy doing more than turning around the company. In 1993 he enrolled in Tulane Universitys executive Masters of Business Administration (MBA) program, an intensive part-time program geared toward busy professionals. I was in the process of taking on much more responsibility than I had had at the time at Cox and said, basically, What do you need that will better prepare you for this? Nagin told the Tulanian. I looked around and saw the executive MBA program as being a great way for me to add a couple of tools to my toolbox. Its been invaluable.

In 1998 Nagin used some of those business tools to bring hockey to New Orleans. He served as the spokesperson for a group of 12 investors that bought a franchise from the East Coast Hockey League. The New Orleans Brass debuted to unexpected popularity, helping Nagin and his group land a coveted lease deal at the citys state-of-the-art New Orleans Arena. The deal was typical of Nagins style. Ray is not afraid to take risks, and that was quite a risk, a Brass partner told the Tulanian. You start talking about black folks owning a hockey team? In New Orleans? Thats a pretty strange situation, but thats what sets Ray apart. He thinks outside traditional boxes. Nagin became one of the principal owners of the team and, until his run for mayor, also served as president of the franchise.

Nagin was also very active in civic and community issues. He served on the boards of Covenant House, a center for runaway teens, as well as the United Way. He was also a three-time chairman for the United Negro College Fund Walkathon and president of the group 100 Black Men of Metro New Orleans. In a professional capacity he served as president of the Louisiana Cable Television Association. Nagins activities brought him recognition. In 1995 he earned the Diversity and Role Model Award from the Young Leadership Council of New Orleans. In 1998 Gambit Weekly, the citys alternative paper, named him New Orleanian of the Year. Meanwhile he and wife, Seletha, raised two sons, Jeremy and Jarin, and late in the 1990s had daughter Tianna.

Shoeshine Led to Mayoral Race

In October of 2001 two-time New Orleans mayor Marc Morialand son of the citys first black mayorlost a bid that would have allowed him to run for a third term. The race for the citys next mayor was suddenly wide open. Several long time Louisiana politicos emerged as early leaders in the race including a state senator, two city council members, and the police superintendent. However, none of them seemed to capture the interest of the city. I was looking at the candidates and paying attention and I just didnt see, uh, a spark, a different kind of candidate who was focusing on the things that were necessary to make this a better environment for my kids and my grandkids, Nagin told the Tulanian. However he still had no plans to run himself. Running for mayor had been something that people had suggested to me, he told the Tulanian. I was always resistant, saying theres no way I would get into politics. Id rather play on the sidelines and be a king maker rather than be the king himself. Yet the subject of his running kept coming up. Beth James, a colleague who later became Nagins director of economic development, suggested he run during a luncheon. Then his favorite shoeshine guy suggested it again. We were talking about politics. I was giving him my opinion, he was giving me his, and he looked up and said, Man, you really ought to run for mayor, Nagin told The Tulanian. Thats how it started. What cinched the deal was a conversation with his teenaged son. I was talking to him and some of his friends one day, and they told me they didnt see a future for themselves in New Orleans, he recalled to New Orleans Magazine. At that point, I kind of decided I was either going to be part of the problem or part of the solution, so I jumped in.

After commissioning a poll to gauge the publics feelings about the race, Nagin learned that voters were as unimpressed by the candidates as he was. They were tired of politics as usual and ready to support an outsider. Nagin, with no political experience and little notoriety outside of business circles, was just the type of candidate they wanted. Largely self-funded, Nagin joined the mayoral race just two months shy of the primary. If we hope to rise above petty politics and bickering, weve got to elect someone who wont bring a lot of baggage and political infighting to the office of mayor, The Tulanian quoted Nagin as saying during his announcement to run. I suggest to you that Im the candidate with the best opportunity to achieve that goal because Ive operated outside the political mud-wrestling pit.

With natural charisma, camera-ready good looks, and a grassroots campaign that focused on crime, corruption, and economic development, Nagin quickly gained ground. He soon won endorsements from the citys two largest papers. His name was suddenly everywhere and New Orleanians were newly enthused about the race. To the shock of political observers nationwide, Nagin finished first in the primary. He would face police chief Richard Pennington in the run off to office.

Despite Penningtons popularity as the man who cleaned up New Orleanss notoriously corrupt police department, Nagin coasted easily to victory with 59% of the vote. He had promised change and the city entrusted him with it. However, during his victory speech Nagin acknowledged it would not be easy. I dont have a Superman undershirt under my suit, Jet quoted him as saying. It didnt take us one year to get into this shape, and it wont take a year to get out.

Cracked Down on Corruption

The New Orleans Nagin inherited was indeed in bad shape. Analysts predicted a possible $50 million shortfall in the budget. Businesses were closing up or moving out of the city. Murder and violent crime were at vicious highs with at least one homicide occurring every night. Above all of it was the hulking ghost of corruptionNew Orleanss reputation for bribery and nepotism. Corruption had gone on in the open for so long that there was really a feeling of hopelessness, the president of New Orleans crime commission told the Los Angeles Times. There was a sense that it was so embedded in the culture of the community, there was no way to change it. Nagin made fighting corruption one of his priorities. Before we can grow the economy, we need to make sure that everybody understands what the rules of engagement are, Nagin told the Tulanian. You need to have a level playing field where people can compete. Then you can create an environment for business growth and job creation.

Nagin began his term in office by peopling his staff with business leaders, not political insiders. I surrounded myself with people who think outside the normal box of government, with a few governmental people sprinkled in to kind of make sure we have the experience levels we need. Thats basically how weve approached itas new thinkers, as change agents, as a group trying to make the city better, he told the Tulanian. With his administration set, Nagin quickly turned to corruption. On a steamy July morning in 2002 police fanned out across the city and arrested dozens of people straight from their beds. Arrestees included low-level city bureaucrats, brake-tag inspectors, and illegally licensed cab drivers. The sweep also resulted in the arrests of the citys utilities director and head of the taxicab bureau. Though some dismissed the sting operation as an attack on petty officialsone Louisiana political commentator told the Los Angeles Times, There was a sense that, God, all were doing is catching little fishmost New Orleanians welcomed the raid and showered Nagin with gratitude.

Nagin also made other, less dramatic moves soon after taking office. He put tax information and permits and other application processes on-line. He also led the repeal of a 2% entertainment tax that was hurting local and visiting performers. His first operating budget worth $557.2 million won praise from the city council and included a much-needed pay increase for rookie cops. Nagin also brought his business acumen to the citys operations and renegotiated several banking, audit, and collection contracts that were slated to save the city millions of dollars per year.

Despite his many successes, Nagin still faced an uphill battle by the first anniversary of his election. The very environment he created, threatened to hurt his popularity. Gambit Weekly noted, voters are more optimistic than ever about the future of New Orleans, but that optimism has produced expectations that may outstrip anyones ability to deliver. In the same article Nagin acknowledged, The burden is huge. I will not discount that at all. There are lots of expectations in this city. We have unleashed this tremendous optimism in this city that people have been thirsting for a long time. I dont know what to do about that other than to stay consistent and to stay focused on the key issues. Only time will tell if Nagin is able to do that.



Jet, March 18, 2002, p. 8; May 27, 2002, p. 33.

Los Angeles Times, September 29, 2002 p. A24.

New Orleans CityBusiness, December 23, 2002; December 30, 2002; March 24, 2003.

New Orleans Magazine, January 2003, p. 11.


About Ray, Ray Nagin For Mayor, (July 8, 2003).

Biography of Mayor C. Ray Nagin, The City of New Orleans Official Website, (July 8, 2003).

Ray Nagin, Tulanian, ArticleID=4713 (July 8, 2003).

Ray Nagin Wins Mayoral Election, WWL TV (July 8, 2003).

Ray of Hope, Gambit Weekly, (July 8, 2003).

Candace LaBalle

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