Adamson, Allen P.

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Adamson, Allen P.

PERSONAL:

Education: Syracuse University, B.S.; New York University, M.B.A.

ADDRESSES:

Office—Landor New York, 230 Park Ave. S., New York, NY 10003.

CAREER:

Business marketing executive and industry commentator. Ogilvy and Mather, beginning 1979; Lever Brothers (manufacturing company), group product manager; Ammirati & Puris, senior vice president, beginning 1990; Landor Associates (branding development firm), New York, NY, managing director.

MEMBER:

American Management Association.

WRITINGS:

BrandSimple: How the Best Brands Keep It Simple and Succeed, Palgrave Macmillan (New York, NY), 2006.

Contributor to periodicals, including Wall Street Journal, Advertising Age, New York Times, New York Post, Orlando Sentinel, USA Today, Washington Post and Forbes.

BIOGRAPHICAL AND CRITICAL SOURCES:

PERIODICALS

Brand Strategy, March 12, 2007, "Simple Strategy: Best to Keep It Simple," p. 34.

Publishers Weekly, July 31, 2006, review of Brand-Simple: How the Best Brands Keep It Simple and Succeed, p. 69.

ONLINE

BrandSimple Web site,http://www.brandsimple.com (May 18, 2007).