Terpstra, Vern

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TERPSTRA, Vern. American, b. 1927. Genres: Business/Trade/Industry, Marketing. Career: University of Pennsylvania, Philadelphia, assistant professor, 1964, 1966; University of Michigan, Ann Arbor, professor of international business, 1966-92, professor emeritus, 1992-; Holt Rinehart & Winston, publrs., consulting editor, international business, 1971-. Member, editorial boards. Publications: (co-author) Comparative Analysis for International Marketing, 1967; American Marketing in the Common Market, 1967; International Marketing, 1972, 8th ed., 2000; The Cultural Environment of International Business, 1978, 3rd ed., 1991; International Dimensions of Marketing, 1982, 4th ed., 2000. EDITOR/CO-EDITOR: Patents and Progress, 1965; University Education for International Business, 1969. Address: 750 Lans Way, Ann Arbor, MI 48103-6118, U.S.A. Online address: [email protected]