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Marconi, Joe


MARCONI, Joe. American, b. 1945. Genres: Advertising/Public relations, Business/Trade/Industry. Career: Chicago Board Options Exchange, Chicago, IL, vice-president, 1974-82; Doremus and Co. Advertising, Chicago, vice-president, 1984-87; Weber, Cohn & Riley Advertising, Chicago, executive vice-president, 1987-93; S & S Public Relations, Chicago, president, 1993-94; Marketing Communications, Western Springs, IL, principal, 1994-. Lecturer at universities, corporations, and conventions; executive producer of public information films. Publications: Getting the Best from Your Advertising, 1991; Crisis Marketing, 1992, 2nd ed, 1997; Beyond Branding, 1993; Image Marketing, 1996; Shock Marketing, 1997; A Complete Guide to Publicity, in press; The Brand Marketing Book, in press. Contributor to business books. Address: Marketing Communications, 4235 Howard, Western Springs, IL 60558, U.S.A. Online address: [email protected]

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