Loudon, David L.
LOUDON, David L.
LOUDON, David L. American, b. 1944. Genres: Economics, Marketing. Career: Louisiana State University, Baton Rouge, instructor in marketing, 1969-71; University of Rhode Island, Kingston, 1971-80, assistant professor to associate professor of marketing; University of Louisiana at Monroe (formerly Northeast Louisiana University), 1980-, associate professor to professor of marketing and head of Department of Management and Marketing. Publications: (with R. Stevens) Legal Services Marketing, 1989; (with R. Stevens and B. Warren) Marketing Planning Guide, 1991, 2nd ed. (and with B. Wrenn), 1997; (with R. Stevens) Marketing for Churches and Ministries, 1992; (with A. Della Bitta) Consumer Behavior, 4th ed., 1993; Strategic Planning for Churches and Ministries, 1994; Strategic Planning for Not-for-Profit Organizations, 1994; Fundamentals of Strategic Planning for Healthcare Organizations, 1997; Marketing Research: Text and Cases, 2002. Address: Dept of Management and Marketing, University of Louisiana at Monroe, 700 University Ave, Monroe, LA 71209, U.S.A.