Kaynak, Erdener

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KAYNAK, Erdener

KAYNAK, Erdener. American/Canadian (born Turkey), b. 1947. Genres: Marketing. Career: Hacettepe University, Ankara, Turkey, assistant professor, 1975-78; Acadia University, Wolfville, Nova Scotia, assistant professor, 1978-79; Mount St. Vincent University, Halifax, Nova Scotia, professor and department head, 1979-85; Chinese University of Hong Kong, Hong Kong, visiting professor, 1985-86; Pennsylvania State University, Capitol Campus, Middletown, professor of marketing, 1986-. Bilkent University, visiting professor, 1989, 1991; Helsinki School of Economics and Business Administration, visiting professor, 1992; Norwegian School of Management, visiting professor, 1993; visiting professor at University of Hawaii at Manoa and Curtin University of Technology; lecturer at colleges and universities worldwide. Cross-Cultural Marketing Services Inc., founder and president. Publications: Marketing in the Third World, 1982; (with R. Savitt) Comparative Marketing Systems, 1984; International Marketing Management, 1985; The Global Perspective in Marketing, 1985; World Food Marketing Systems, 1986; International Business in the Middle East, 1986; Marketing and Economic Development, 1986; Service Industries in Developing Countries, 1986; Transnational Retailing, 1988; (with K-H Lee) Global Business: Asia-Pacific Dimensions, 1989; The Management of International Advertising: A Handbook and Guide for Professionals, 1989; Socio-Political Aspects of International Marketing, 1990; The Global Business: Four Key Marketing Strategies, 1993; Utilizing New Information Technology in the Teaching of International Business: A Guide for Instructors, 1993; (with P.N. Ghauri) Euromarketing: Effective Strategies for International Trade and Export, 1994; (Coauthor) The Globalization of Consumer Markets: Structures and Strategies, 1994; Guide to Publishing Opportunities in Business, Administration, and Management: An International Directory, 1995; International Marketing: Cases and Concepts, 1995. Contributor to books. Contributor to professional journals. Address: School of Business Administration, E-355 Olmsted Building, Capitol Campus-Pennsylvania State University, 777 W. Harrisburg Pike, Middletown, PA 17057, U.S.A. Online address: [email protected]

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Kaynak, Erdener

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