KAPLAN, Jerry. American, b. 1952. Genres: Business/Trade/Industry. Career: Stanford University, Stanford, CA, research associate in computer science; Lotus Development Corporation, principal technologist; TeKnowledge, cofounder and vice president of business development; GO Corporation, cofounder and chair, 1987-93; ONSALE, chief executive officer. Publications: Startup: A Silicon Valley Adventure, 1995. Address: ONSALE, 180 Montgomery St. Ste 2340, San Francisco, CA 94104-4226, U.S.A.