Lucent Technologies Inc.
Sales: $38.3 billion (1999)
Stock Exchanges: New York
Ticker Symbol: LU
NAIC: 334413 Semiconductors and Related Device Manufacturing; 334417 Electronic Connector Manufacturing; 541512 Computer Systems Design Services
Lucent Technologies Inc. is the corporate descendant of AT&T’s Western Electric manufacturing division, which AT&T bought in 1881. For most of the 20th century it was Western Electric that made telephones in nothing but black. Over the years it manufactured other products, including network boxes for telecommunications carriers, PBXs (private branch exchanges) for offices, and semiconductors. Bell Laboratories is also under the Lucent umbrella. Headquartered in Murray Hill, New Jersey, and formed in 1925, Bell Laboratories has a long history of innovations, from synchronizing sound and film in the 1920s to inventing the transistor in the 1940s and the laser in the 1950s. In 1999 Lucent introduced 128 products that originated in Bell Labs, and researchers there claimed more than 1,000 patents during the year—their highest number of patents ever. Lucent has complemented its Bell Labs innovations by acquiring numerous high-tech companies. From 1997 to 1999 Lucent spent more than $32 billion on some 30 acquisitions.
In 1999 the company realigned its businesses into four main groups, plus Bell Labs, which supports the other Lucent units by providing basic research and product and service development. Service Provider Networks included optical networking, switching and access solutions, wireless networks, and communications software, plus business focused on serving cable TV operators and other service providers. Enterprise Networks was responsible for voice and data solutions for business and government enterprises and included Business Communications Systems and Government Solutions. NetCare Professional Services offered services for the life cycle of a network, including planning, design, implementation, operations, maintenance, education, and software. Microelectronics and Communications Technologies consisted of the company’s microelectronic business, network products, new ventures, and intellectual property. Its products include integrated circuits, optoelectronic components, power systems, optical fiber, cable, and connectivity solutions.
Beginning with $20 Billion in Annual Sales: 1995-96
At the beginning of October 1995 AT&T Chairman Richard Allen announced that AT&T would break into three separate companies. AT&T would continue as a telecommunications company offering long-distance service and wireless communications. The second company would be Global Information Solutions, which would make automated teller machines, bar-code scanners, and other computerized systems. The third would be Lucent Technologies, a company focused on network equipment, switching devices, and business communications hardware.
Lucent was incorporated in Delaware in November 1995. In February 1996 AT&T began the process of making Lucent a stand-alone company by transferring assets and liabilities related to its business. Lucent was formed from the systems and technology units that were formerly part of AT&T Corp., including the Bell Laboratories. Its core was AT&T’s Network Systems Group, which manufactured complex telephone switches, semiconductors, and consumer telephone equipment. Lucent also included the former AT&T Microelectronics. Lucent would begin business with more than $20 billion in annual revenues and a workforce of 137,000 employees.
In April 1996 Lucent completed the initial public offering (IPO) of its stock. The IPO raised more than $3 billion, making it the largest IPO at the time in U.S. corporate history. On September 30, 1996, Lucent became independent of AT&T when AT&T distributed to its shareowners all of its Lucent shares. Once Lucent was separated from AT&T, it began to win large equipment contracts from telecommunications carriers who were AT&T’s rivals. In October 1996 Lucent sold its interconnect products and Custom Manufacturing Services (CMS) businesses.
Lucent formed its New Ventures Group in 1996 to nurture small companies, make venture capital investments, and spin out entrepreneurial firms that could later go public. The New Ventures Group was instrumental in determining which Bell Labs inventions became marketable products. Between 1996 and the end of 1999 Lucent New Ventures created 11 companies and created syndicates of investors to spread the risk involved. At the beginning of 2000 Lucent said it planned to launch at least five new companies each year.
Series of Acquisitions and Mergers Beginning in 1997
Richard McGinn succeeded Lucent’s CEO Henry Schacht in October 1997 following Schacht’s retirement. McGinn had joined the old AT&T’s Illinois Bell as a salesman in 1969. By 1993 he was in charge of AT&T’s Network Systems Group. When Lucent was separated from AT&T in 1996, the AT&T board selected Schacht, former head of Cummins Engine and a favorite of Wall Street, over McGinn. Until Schacht’s retirement, McGinn served as number two under Schacht.
Under McGinn, Lucent began a series of acquisitions and mergers that continued through 2000. Through early 2000 Lucent spent $32 billion in stock and cash to acquire or merge with 30 companies. McGinn also sold off some of Lucent’s businesses and refocused the semiconductor unit on digital signal processors instead of commodity chips.
Lucent’s first acquisition since becoming an independent company took place in September 1997, when the company acquired Octel Communications Corporation, a provider of voice, fax, and electronic messaging technologies, for $1.8 billion in stock. In December 1997 Lucent acquired Livingston, a global provider of equipment used by Internet service providers (ISP) to connect their subscribers to the Internet, for $650 million.
In October 1997 Lucent contributed its Consumer Products business to a new venture formed by Lucent and Philips Electronics N. V. in exchange for a 40 percent interest in the venture, which was called Philips Consumer Communications. The venture was formed to create a worldwide provider of personal communications products. A year later Lucent and Philips announced their intention to end the venture, which was terminated in late 1998. In December 1998 Lucent sold certain assets of its wireless handset business to Motorola. Since then, Lucent has continued to look for opportunities to exit the consumer products business.
During 1998 Lucent acquired the following companies: Prominet, a participant in the emerging Gigabit Ethernet networking industry, for $200 million in stock; Optimay GmbH, a German-based software developer for chip sets to be used for Global Systems for Mobile Communications cellular phones, for $65 million; Yurie, a provider of asynchronous transfer mode (ATM) access technology and equipment for data, voice, and video networking, for $1 billion; SDX, a U.K.-based provider of business communication systems, for $200 million; MassMedia, a developer of next-generation network interoperability software that manages connections across data, voice, and video networks; LANNET, an Israel-based supplier of Ethernet and ATM switching solutions, for $117 million; JNA, an Australian telecommunications equipment manufacturer, reseller, and system integrator; Quadritek, a start-up developer of next-generation Internet protocol (IP) network administration software solutions, for $50 million; and Pario Software, a maker of network security software. By acquiring a large number of data-network equipment and software companies, Lucent was positioning itself to compete with companies such as Cisco Systems in building multiservice networks that could support voice, video, and data traffic.
Lucent continued to acquire similar companies in 1999: WaveAccess, an Israel-based developer of high-speed systems for wireless data communications, for $54 million; Kenan Systems Corp., a software developer for third-party billing and customer care, for $1.48 billion in stock; Sybarus, a semiconductor design company; the Ethernet LAN component business of Enable Semiconductor for $50 million; and Ascend Communications, a developer, manufacturer, and seller of wide area network (WAN) solutions, for more than $20 billion in stock. With the acquisition of Ascend Communications in 1999, Lucent became the leader in both voice and data for service providers. An estimated 70 percent of the world’s Internet traffic traveled over Ascend equipment in 1999.
Additional acquisitions in 1999 included: Nexabit, a developer of high-speed switching equipment and software that directs traffic along telecommunications networks, for $900 million; Mosaix Inc., a provider of software that links a company’s front and back office operations to help them deliver more efficient customer service, for $145 million in stock; 61 percent interest in SpecTran Corporation, a designer and manufacturer of specialty optical fiber and fiber-optic products; International Network Services (INS), a global provider of network consulting and software solutions, for $3.7 billion in stock; Excel Switching Corp., a provider of open switching solutions for telecom carriers, for $1.7 billion in stock; and Xedia Corporation, a developer of high-performance Internet access routers for wide area networks (WAN), for $246 million.
Lucent’s strategy is to meet its customers’ needs by offering an end-to-end solutions platform. This strategy brings together the core products of switching, transmission, software, messaging and optoelectronics (including microelectronic componentry) with the new portfolio offerings obtained through strategic acquisitions as well as the research and development of Bell Laboratories.
Continued Profitability: 1996-2000
From 1995 to 1999 Lucent’s revenues rose from $21.7 billion to $38.3 billion. After reporting a net loss in 1996 of $230,000, Lucent improved its profitability over the next three years with net incomes of $150,000 (1997), $340,000 (1998), and $1.52 million (1999).
For fiscal 1999 revenues improved across all segments for Lucent. For Service Provider Networks revenues rose 23.3 percent, or $4.45 billion, to $23.56 billion; revenues from Enterprise Networks rose 7.6 percent, or $605 million, to $8.56 billion; revenues from Microelectronics and Communications Technologies rose 17.2 percent, or $796 million, to $5.42 billion.
Since its initial public offering in 1996, Lucent stock increased 11 times its original value, or 1,100 percent, by the end of 1999. It had surpassed AT&T to become the United States’ most widely held stock, with 4.6 million shareholders. When the company’s first quarter results for fiscal 2000 fell short of analysts’ expectations, however, its stock lost 28 percent of its value in one day, January 5, 2000, reducing the company’s market capitalization by approximately $65 billion.
In the following months the stock regained much of its value. The company reported, however, that it was aware of at least 12 class-action lawsuits filed on behalf of persons who purchased Lucent’s common stock between late October 1999 and January 6, 2000, claiming that Lucent and certain of its officers misrepresented Lucent’s financial condition and failed to disclose material facts that would have an adverse effect on Lucent’s future earnings and prospects for growth.
Lucent attributed its shortfall for the first quarter of 2000 to its inability to meet demand for new optical networking products and delays in customers deploying their new network equipment. Analysts noted that Lucent had misread the shift in demand to fiber optics, which provided more bandwidth, and then reacted too slowly to stop its customers from defecting to chief competitor Nortel Networks.
Analysts were mixed in their outlook for Lucent. Neil Weinberg of Forbes wrote, “Lucent is well poised to help lead an optical revolution that will whip information around the globe at a fraction of today’s cost.” He noted that big mergers such as America Online and Time Warner would only increase the demand for Lucent’s products and services. Although the company’s reputation had been sullied by its first quarter results, analysts foresaw a surge in spending on telecommunications equipment over the next four years. Meanwhile, Lucent was investing heavily to increase its fiber-optic production capacity.
As part of Lucent’s strategy to focus on high-growth markets, the company announced at the end of February 2000 that it would spin off its private branch exchange (PBX), cabling, and LAN (local area network) business segments later in 2000 into a new company that would be headed by Lucent CFO Donald Peterson. Those segments represented Lucent’s slower-growing corporate networking businesses. Although those business segments were profitable and exceeded growth rates in their markets, they did not fit Lucent’s aggressive growth profile. The new company would include most of Lucent’s enterprise equipment, and Lucent’s channel partners supported the concept of being able to deal with a smaller business entity.
Continued Acquisitions in 2000
In the first quarter of 2000 Lucent acquired Agere Inc., an Austin, Texas-based maker of programmable network processors, for about $415 million. It also acquired Ortel Corporation, the second largest producer of lasers used for video in cable TV networks, for about $2.95 billion in stock. Lucent planned to use Ortel to supply interactive television equipment to large cable operators, such as AT&T, to enable them to transform one-way broadcasting systems into interactive two-way communications networks.
Although Lucent was best known for its networking products, the company also was involved with other emerging technologies. In the field of digital music Lucent developed the ePAC (enhanced perceptual audio coder) to deliver high-quality sound in a safe and secure environment. Lucent was one of the founding members of the Secure Digital Music Initiative, an industry group of more than 140 companies and organizations that worked to support the rights of content owners who wished to deliver music securely over the Internet. Lucent licensed its ePAC technology to a wide range of music companies, from record labels to makers of downloadable players.
Internet video was another new field in which Lucent was active. In March 2000 Lucent formed a new company called GeoVideo Networks, which was 40 percent owned by Lucent New Ventures Group, to create the first video network designed for the Internet. The network would allow users to share video between remote locations. Geo Video planned to stream high-definition TV, a much higher-quality video than was presently available over the Internet.
Service Provider Networks; Enterprise Networks; NetCare Professional Services; Microelectronics and Communications Technologies; Bell Laboratories.
- Company is incorporated in November.
- Structural transformation is completed when Lucent Technologies is formed from the systems and technology units, including Bell Laboratories, that were formerly part of AT&T; IPO occurs in April.
- After reporting a loss in 1996, Lucent becomes profitable with net income of $150,000.
- Amidst numerous acquisitions, the merger with Ascend Communications ranks as the company’s largest to date and catapults Lucent into the leadership position for providing voice and data to Internet service providers.
Alcatel USA Inc.; Bay Networks Inc.; Cisco Systems Inc.; Fujitsu America Inc.; JDS Uniphase Corporation; Nortel Networks Corporation; Siemens Corporation; Sycamore Networks Inc.
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—David P. Bianco
600 Mountain Avenue
Murray Hill, NJ 07974
Talking with a friend over long distances, whether by telephone, cellular phone, or computer, has never been easier thanks to the innovations developed by ancestors of Lucent Technologies. Lucent has roots reaching back to 1876, when inventors raced to build the first telephone. It started as American Bell, combined forces with Western Electric, and then finally became American Telephone & Telegraph (AT&T). In 1996, AT&T split into three separate companies: AT&T, NCR, and Lucent. Today, Lucent remains one of the leading providers of telecommunications equipment throughout the world. And, with the help of its research and development arm, Bell Labs, it continues to develop equipment that transports voice and data in record speed.
An Historic Beginning
Alexander Graham Bell had been working on the plans for an electric telephone for several years when he submitted his designs to the United States Patent Office in January 1876. On the very same day, just a few hours later, another inventor,Elisha Gray (1835-1901), also submitted a patent application for an electric telephone. Gray was cofounder of the Western Electric Manufacturing Company, known for producing electrical equipment, typewriters, and telegraph equipment. Although Gray had been awarded seventy patents throughout his lifetime, he lost the race to become the inventor of the telephone. Alexander Graham Bell was issued the first telephone patent, No. 174,465, on March 7, 1876.
After many experiments, Bell and his laboratory assistant, Thomas A. Watson (1854-1934), sent the first message using a telephone. On March 10, 1876, while Bell was in one room and Watson in another in their shop on Court Street in Boston, Massachusetts, Bell accidentally spilled a chemical and spoke the famous words, "Watson, please come here. I want you." This was the first time a complete understandable sentence was transmitted by electrical impulses through a wire.
Over the following two decades, the company responsible for developing and manufacturing telephone equipment went through several changes. In 1877, Bell, along with Watson and two other partners, formed the Bell Telephone Company. They purchased a controlling interest in Elisha Gray's Western Electric Company in 1881. In 1899, Bell changed his company's name to American Telephone & Telegraph (AT&T). In 1907, Theodore N. Vail, a former employee of the Western Union Telegraph Company, became president of AT&T and combined the Western Electric and AT&T engineering departments to form what would later be known as Bell Telephone Laboratories.
Lucent at a Glance
- Employees: 77,000
- CEO: Patricia F. Russo
- Subsidiaries: Bell Laboratories; Agere Systems, AC; Communication Systems Corporation
- Major Competitors: 3Com; Alcatel; Cisco Systems; Motorola; Nokia; Nortel Networks; Tellabs; Toshiba
The Birth of Lucent
For most of the twentieth century, AT&T went through a series of name changes, company purchases, and breakups that would eventually lead to Lucent Technologies. Until the 1980s, AT&T had been a monopoly, which means it had exclusive control of manufacturing phone equipment and long-distance telephone lines in the United States. After it refused to lease lines to long-distance companies like MCI, the United States Justice Department forced AT&T to break up into seven regional phone companies, known as "Baby Bells," in 1984.
- Alexander Graham Bell receives the first telephone patent.
- Bell Telephone Company is formed.
- Bell purchases a controlling interest in Western Electric Company.
- Bell changes company name to American Telephone & Telegraph (AT&T).
- Thomas N. Vail becomes president of AT&T and Bell Labs is formed.
- Alexander Graham Bell dies.
- Bell Lab scientist receives first of eleven Bell Labs Nobel Prizes.
- Bell Labs invents the transistor.
- Bell Labs invents the laser.
- Bell Labs invents UNIX.
- AT&T divides into seven regional phone companies called "Baby Bells."
- AT&T splits into three companies and Lucent is born. Henry Schact is CEO.
- Richard McGinn is hired as Lucent's CEO.
- Lucent's initial public offering earns a record $3 billion.
- Lucent experiences a drop in stock price and revenue; company lays off thousands of employees.
- Patricia F. Russo becomes president and CEO of Lucent.
Ten years later, the United States government deregulated, or removed restrictions from, the telecommunications industry. This means that AT&T finally had some competition. The company wanted to stay ahead of this new competition, so in 1996, they divided their corporation into three separate companies: NCR Corporation made large computers; a new AT&T provided long-distance, wireless, and credit card services; and Lucent Technologies made telephones, network switching equipment, and computer chips. Lucent also acquired most of Bell Laboratories.
Innovations That Touch the Lives of Millions
Since 1925, scientists at Bell Labs have been credited with more than forty thousand inventions. In addition to telephone technology, Bell Labs provided Hollywood with the practical means to add sound to silent movies, and made communications and command equipment for the United States military during World War II (1939-45).
In 1947, three Bell Labs scientists received the Nobel Prize for their invention of the revolutionary transistor, an electronic device used to control the flow of electricity. Bell Labs devised the transistor to replace manual telephone exchange switches with automatic electronic switches. Before this, in order to telephone a friend, a person had to call an operator who placed the call for them using flexible cords that plugged into the correct socket, or jack, on a switchboard. So, in effect, the operator controlled the flow. The new technology also amplified long distance signals. Today, transistors exist within nearly all electronic devices such as computers, video cameras, CD players, remote controls, and cell phones.
In 1877, when Bell Telephone was established, there were 3,000 telephones in American homes; in 1900, the number of phones rose to 1.4 million. By the end of the twentieth century, there were phones in more than 100 million households nationwide.
Bell Labs continued to develop many more technological firsts. In 1958, Arthur L. Schawlow (1921-1999), a Bell Labs researcher, and Charles H. Townes (1915-), a consultant to Bell Labs, made history when they invented the laser. Originally known by the acronym LASER, meaning Light Amplification by Stimulated Emission of Radiation, billions of these intense beams of light are at work every day in areas such as manufacturing, construction, and medicine. In telecommunications, lasers transmit voice, data, and video through tiny strands of encased glass called fiber optic waveguides. For example, when an item is purchased at a grocery store it is scanned by a laser. The information from its bar code, including the price, is transmitted to the computerized cash register.
Beginning in the 1960s, transmitting information using computers became increasingly important. In response, Bell Labs scientists developed UNIX, a computer operating system that played a major role in the early days of the Internet. And, more recently, to support the billions of phone calls and the l90 billion e-mail messages sent each year, Bell Labs developed technology to provide efficient and rapid movement of voice and data.
In 2002, with sixteen thousand employees working in sixteen countries around the world, Bell Labs continues to make amazing advancements in telecommunications. For example, they are developing the world's first functional transistor that is only one molecule thick. Early transistors were about the size of a lightbulb, and actually looked like a lightbulb, with glass surrounding a metal filament. If new transistors are one molecule thick, it means that they are much thinner than a piece of paper.
The Rise and Fall of an Empire
When AT&T split into three companies in 1996, Lucent was the biggest corporate spin-off in American history. Lucent completed an initial public offering (IPO) by selling stock in itself for the first time. Sales of this stock raised $3 billion. The company was off and running, and many investors and financial specialists predicted a bright future. Henry Schact, a fifteen-year AT&T board member, was chosen to lead the way as Lucent's first chief executive officer (CEO).
The word lucent dates back to the fifteenth century and means "glowing light." Lander Associates, a San Francisco design firm, came up with the name to describe the company's clarity of thought, purpose, and vision. Lucent's logo, a red, sketched circle, is called "the innovation ring."
For the next three years, Lucent purchased and merged with several other companies to expand their products and services. Some of the larger transactions included their $20 billion acquisition of Ascend Communications, an independent Internet supplier, and a $3.7 billion merger with service specialist International Network Services. In a 1999 New York Times article, Robert Rich of the Yankee Group, a technology research company in Boston, said "If you are looking for one-stop shopping, Lucent will have more arrows in its quiver than anyone else." The company enjoyed steady growth until 1999 when the number of employees reached 153,000, and Lucent stockholders benefited from stock prices at $77 a share, an enormous increase from $7 a share at its IPO.
Lucent Techno Speak: What Does It All Mean?
- Communications networking equipment: A communications network is a system of computers, terminals, and other devices that are interconnected. Lucent makes the hardware and software that lets the parts of the system speak to each other, or exchange data. For example, counselors in a school use networked computers to share information about student schedules.
- Internet service provider (ISP): An ISP is a company that consumers and businesses go to for their Internet service. Lucent develops the infrastructure, or the electronic system, that helps ISPs provide Internet service. Examples of ISPs are American Online, Microsoft Network (MSN), and Comcast.
- Optical network: Lucent develops optical networks, which carry digitized voice or data at very high speed on multiple channels of light. Optical networks are used in Internet, video, and multimedia technology. For instance, cable television is now distributed to homes through optical networks. One result is that you can get hundreds of TV channels to surf through.
- Wireless network: Lucent creates networks that allow wireless devices to talk to each other. Wireless devices include cellular phones and pagers.
Soon, however, good times began to turn bad. "The company got off to a fast start selling equipment like switches that help carriers connect telephone calls to traditional phone companies like its former parent," said Kevin Peraino in a 2000 Newsweek article. The problem was, Perano went on to say, that Lucent did not keep up with the times. It did not focus enough on Internet technology. At the time the article was printed, Lucent's stock had dropped more than 70 percent.
Changing of the Guards
In 1997, Richard McGinn, an AT&T salesman since the 1960s, replaced Schact as CEO and chairman of Lucent. When the company began to take a downturn in 2000, Schact replaced McGinn and returned to serve as Lucent's temporary boss until a permanent replacement was found. Schact said in a 2000 Wall Street Journal article, "We are looking at 2001 as a transition and rebuilding year for Lucent." But its problems only got worse. By January 2002, over sixty thousand Lucent employees had been laid off, and its stock was sold at $6.94. It was time for a new leader.
On January 7, 2002, a 49-year-old resident of Trenton, New Jersey, and twenty-year company employee, Patricia F. Russo, became Lucent's new CEO, while Schact remained as chairman. "We've built a plan that is solid, credible and broad-based. And we're going to restore this company to the luster it once had," Russo told the authors of a Wall Street Journal article on January 8, 2002.
Lucent files an average of four patent applications each workday and has received twenty-eight thousand patents since 1925. Bell Labs researchers have been awarded eleven Nobel Prizes, with the first going to Clinton J. Davisson (1881-1958) in 1937, for his experiments on the wave nature of electrons.
Skeptics questioned Lucent's ability to bounce back unless the company's and Russo's goals stayed focused on what it does best: producing equipment for large telecommunications companies like AT&T and Verizon. David Toung, a telecommunications equipment analyst, said in a January 8, 2002, article in a Bergen County, New Jersey, newspaper, The Record, "I think this company will ride the telecom market and when the telecom market comes back, they will come back."
Lucent Technologies Inc.
founded: lucent was founded in 1995 and made fully independent of at&t on september 30, 1996
headquarters: 600 mountain ave.
murray hill, nj 07974-0636 phone: (908)582-8500 fax: (908)508-2576 toll free: (888)458-2368 email: [email protected] url: http://www.lucent.com
Lucent Technologies manufactures telecommunications equipment and also conducts research and development for new and or improved telecommunications products. The company consists of four main divisions, including: Bell Labs, providing breakthrough research and development support to Lucent Technologies; Systems for Network Operators, with design, manufacturing and support networking systems, and software for communications service providers and wireless operators; Microelectronics Group, which designs, develops, and manufactures integrated circuits, power systems, and optoelectronic components for use in the communications and computing industries; and Business Communications Systems, responsible for designing, manufacturing, selling, and servicing advance voice, data, and multimedia communications solutions for worldwide businesses and the U.S. government.
By 1997 Lucent stock prices had grown from the initial value of $27 per share to about $55. The stock rose sharply late in 1997 and on April 1, 1998, it split twofor-one after reaching $140. In May 1998, it was trading in the low 70s.
At the end of the company's second quarter of fiscal 1998 (March 31, 1998), Lucent reported its net income had more than doubled to $180 million over the same quarter of the previous year. According to its 1997 annual report, Lucent's revenues rose steadily in each quarter after its initial public offering, and it achieved record total revenues in its first fiscal year as an independent company.
In 1997 total sales reached $26.36 billion. Of that total, 59 percent ($15.61 billion) came from systems for network operators, 24 percent ($6.41 billion) from business communications systems, 11 percent ($2.76 billion) from microelectronics, 4 percent ($1.01 billion) from consumer products, and the remaining 2 percent, or $567 million, from other systems and products.
Lucent will be in position by October 1998 to merge with another giant in the technology arena, according to financial reporter Tiernan Ray of SmartMoney Interactive in a May 1998 story. Ray foresees one big purchase or multiple purchases. Ascend Communications, Nokia, Bay Networks, and P-Com would make good strategic choices for a company interested in maintaining dominance in wireless communications and networking technologies, according to Ray.
"Whatever the nature of Lucent's acquisitions, most observers seem to agree that the company's path will bring it more and more into direct competition with Cisco," Ray predicted, citing that Lucent may be the best example of the Silicon Valley business model because "management is running the company more and more as an entrepreneurial shop."
According to another analysis appearing on Knight-Ridder/Tribune Business News, "There is a certain unpredictability to the equipment business, where sales ebb and flow." Bear Stearns & Co. expects that Lucent's markets will have grown 10 percent a year from $285 billion in 1995 to $380 billion by the end of 1998.
"The phone market is going to be expanding. There is natural growth and now new competitors," said Alan Sulkin, a former AT&T employee who runs TeqConsult in Hackensack, New Jersey. "The need for new equipment is on the order of $14 billion . . . I think the other Lucent strength is they are not just selling product, they are selling solutions and knowledge of applications, in which all their major competitors . . . are playing catch-up."
Lucent was formed in 1995 in the wake of AT&T's restructuring. AT&T sold 17.6 percent of Lucent in an April 10, 1996 initial public offering. The $3 billion was the largest initial public offering in U.S. history. The company shifted the remaining 82.4 percent of Lucent to AT&T shareholders on September 30, 1996. A share of Lucent was traded for every three AT&T shares owned for a total of 525 million shares of Lucent stock distributed to AT&T shareholders.
The company is the corporate descendant of AT&T's Western Electric manufacturing division that AT&T bought in 1881. Elisha Gray founded the company in 1869, close to the time Alexander Graham Bell patented the first telephone. Also under the Lucent umbrella is Bell Laboratories in Murray Hill, New Jersey, formed in 1925, and credited with the invention of the transistor and the communications satellite, the laser, the cellular phone, and electronic telephone switching. From the time it was founded until the time it was incorporated into Lucent, Bell Laboratories averaged one patent a day. Lucent, however, averaged three patents a day between March and September 1996, and has managed to maintain a high rate of development since its founding.
Lucent designs, builds, and delivers public and private networks, communications systems and software, consumer and business telephone systems, and microelectronic components. Under the guidelines of the spin-off/breakup, AT&T kept its services business, including long-distance, wireless, Internet access, satellite television, and a budding local phone service, while Lucent emerged as a new business, positioned to succeed from the start.
In 1996, Lucent Technologies reported a 10-percent increase in revenues between the first quarter of 1995 and the first quarter of 1996, from $4.2 to $4.6 billion. This was attributed to increased sales of systems for network operators and microelectronic products. Those revenues increased in all segments, except consumer products. Further, Lucent reported a $444-million increase in corporate costs of goods sold. In 1997, two years into independent operation, Lucent had revenues of $21.4 billion, a workforce of more than 125,000 employees around the world, and a position as the third-largest private employer in New Jersey.
At the same time, the company experienced losses because of new-company start-up costs and expenses. These included building new information systems and the costs associated with introducing the new company name and logo. In 1997, Lucent faced additional challenges as a result of integrating and consolidating Philips Electronics NV into the company. Ultimately, the company earned more than $1.0 billion in profits in 1996 and $1.1 billion in 1997. At the end of the second quarter of 1998, Lucent reported that revenues were $6.2 million, an increase of 19.6 percent over the same quarter in 1997.
Lucent is attempting to position itself to take advantage of its various leading positions in subsectors of the telecommunications market. It is tapping into new technologies including the wireless phone market, video-conferencing, and Internet telephony. In 1997, executives predicted the annual growth for Lucent Technologies should range between 10 and 15 percent. The cellular segment, for example, is expected to increase from 100 million subscribers to 1.4 billion by 2010.
Lucent is interested in growth in international, as well as domestic, markets. It has positioned itself as a leader in rapidly changing technologies by offering new products frequently and by responding quickly to evolving industry standards.
In the next few years, Lucent is prepared to acquire and invest in new businesses, partner with existing businesses, deliver new technologies, close or consolidate some facilities, reduce its workforce, or withdraw from markets in order to maintain its competitive edge, according to its 1997 annual report.
In some cases, partnerships may involve competitors. By partnering with a competitor to develop new technology, Lucent has the advantage of sharing the expense, as well as the potential for failure. In June 1998, Lucent announced such an alliance with Motorola in order to develop next-generation digital signal processor (DSP) technology and to cross-license existing DSP architectures. As part of the alliance, Lucent and Motorola will create a joint design center, named StarCore, in the Atlanta area. They hope to have their first products available by mid-1999.
FAST FACTS: About Lucent Technologies Inc.
Ownership: Lucent is a publicly owned company traded on the New York Stock Exchange.
Ticker symbol: LU
Officers: Roger A. McGinn, Chmn., Pres., & CEO, 51, $2,326,023; Donald K. Peterson, Exec. VP & CFO, 48, $860,971
Employees: 134,000 (1997)
Principal Subsidiary Companies: Lucent's subsidiaries include AG Communication Systems Corp., Lucent Technologies Octel Div., Lucent Technologies Foundation, and Lucent Netcare Messaging SVC.
Chief Competitors: Lucent competes with a variety of companies involved in telecommunications, networking, and information technologies. Some of its competitors include: Ascend Communications; Bay Networks; Nokia; P-Com; and Cisco Systems.
Lucent makes equipment for public and business communications systems and is a supplier of systems and software to the world's largest networks, according to the company. It manufactures microelectronic components for communication systems, and computer manufacturers. In conjunction with several strategic partners, Lucent also produces messaging equipment, personal communications products, and switching equipment used in asynchronous transfer mode technology (ATM). One of the company's new areas of research and development is Digital Subscriber Line (DSL) high-speed modem technologies, putting it into direct competition with Cisco Systems.
Lucent gives back to the community through its Lu-cent Technologies Foundation, which supports philanthropic initiatives that advance education, addresses the needs of communities where employees live and work, and encourages employee volunteerism and giving. In 1997, the Foundation assisted Australian students living in remote outback areas, coordinated company volunteers working for Atlanta's Habitat for Humanity, and awarded $3 million to education for manufacturing workers. In addition, Lucent employees have established and raised more than $500,000 for the Blind Foundation for India.
According to one report, Lucent leads the world market for network systems with a customer base that includes AT&T, the regional Bell telephone companies, and countless phone carriers from Saudi Arabia to India and Indonesia. The company has strategic relationships or joint ventures—such as one in Poland with Telekomunikacja Polska S.A.—in more than 12 nations, with a presence in every nation. According to the company's annual report, it has 1.4 million customers in 94 countries. Among them are Brazil, China, Egypt, France, Hong Kong, India, and Indonesia. Lucent has offices or distributors in more than 90 countries, including Bell Laboratories facilities in 17 of those.
At its start, the company inherited more than 100,000 employees. Soon after the initial public offering, an estimated 22,000 jobs were eliminated, according to a February 1997 article in Baltimore Business Journal. There had been expectations the company needed to consolidate even more to survive. By September 30, 1997, Lucent's workforce reflected a reduction of another 18,000 employees, part of a companywide restructuring.
SOURCES OF INFORMATION
ey, craig s. "lucent enjoys growth spurt." baltimore business journal, 14 february 1997.
"lucent and motorola join forces to develop advanced dsp technology." may 1998. available at http://www.starcore-dsp.com/.
"lucent 1q revs up 10%, micro unit 26%." electronic news, 20 may 1996.
lucent technologies: first annual report 1996. murray hill, nj: lucent technologies, 1996.
1997 lucent annual report. 17 may 1998. available at http://www.lucent.com/annual97/.
perone, joseph r. "new jersey-based lucent sets goal of double-digit growth." knight-ridder/tribune business news, 20 february 1997.
rosenbush, steven a. "lucent prepares to complete its separation from at&t." knight-ridder/tribune business news, 15 september 1996.
"who's on lucent's shopping list?" smartmoney interactive, 8 may 1998. available at http://www.smartmoney.com/smt/story=19980508intro.
For an annual report:
on the internet at: http://www.lucent.com/annual97or write: lu-cent technologies, c/o the bank of new york, po box 11009, church st. sta., new york, ny 10286-1009
For additional industry research:
investigate companies by their standard industrial classification codes, also known as sics. lucent's primary sics are:
3613 switchgear and switchboard apparatus
3661 telephone & telegraph apparatus
3669 communications equipment, nec
8731 commercial physical research
Lucent Technologies Inc.'s core businesses involved the design, development, and manufacture of communications systems, software, and products. The company supplied public and private communication systems and software to most of the world's largest communications network operators and service providers.
Since the time it was formed in 1995 as part of AT&T's restructuring, Lucent was also involved in other communications-related businesses, ranging from consumer products to microelectronics. It left the consumer products market in 1999 and 2000 by selling off its wireless handset unit and other consumer products businesses. To better focus on its core businesses and raise much-needed cash, Lucent sold or spun off significant portions of its operations in 2000 and 2001. In September 2000 Lucent spun off its enterprise networks business, which included voice and data solutions for business and government enterprises, into a separate and independent company, Avaya Inc. At the end of March 2001 Lucent spun off its microelectronics business, which included the manufacture of integrated circuits (ICs) and optoelectronics components, into a separate public company known as Agere Systems Inc. For much of 2001 Lucent was in merger talks with French telecommunications provider Alcatel. After the talks collapsed, Lucent sold its optical fiber and cable unit to Furukawa Electric of Japan.
While Lucent enjoyed strong revenue growth from 1995 to 1999, many of Lucent's businesses were affected by a global downturn in the telecommunications industry in 2000 and 2001. The company was also burdened with debt as the result of numerous acquisitions. In the 12 months preceding September 2001, Lucent's stock fell from around $40 a share to around $6, losing some 85 percent of its market value. The company reported quarterly losses of more than $3 billion for two successive quarters in fiscal 2001. As a result of layoffs and divestitures, Lucent's work-force was reduced by 44 percent from 155,000 employees in mid-2000 to 87,000 in mid-2001.
LUCENT SPUN OFF FROM AT&T
Lucent was incorporated in November 1995 in the wake of AT&T's restructuring. AT&T sold 17.6 percent of Lucent to the public on April 10, 1996. The $3 billion initial public offering was the largest U.S. history. The remaining 82.4 percent of Lucent was distributed to AT&T shareholders later in 1996. Lucent is the corporate descendant of AT&T's Western Electric manufacturing division that AT&T bought in 1881. Bell Laboratories was also made part of Lucent. Bell Laboratories is known as the inventor of the transistor, the communications satellite, the laser, the cellular phone, and electronic telephone switching. From the time it was founded until the time it was incorporated into Lucent, Bell Laboratories averaged one patent a day.
In its first nine months as a public company, Lucent reported revenue of $15.9 billion. From 1997 to 1999 Lucent spent $32 billion on some 30 acquisitions. Its largest acquisition during this period was Ascend Communications in 1999 for more than $21 billion. Ascend was the leading manufacturer of ATM switches that were used by telephone carriers to link old voice circuits with new data lines. In 1999 Lucent also spent $1.5 billion to acquire Excel Switching Corp., which made telecommunications network switching products, and $1.5 billion on Kenan Systems Corp., which made customer service software.
In 1999 the company realigned its businesses into four main operating groups in addition to Bell Labs. Service Provider Networks consisted of optical networking, switching and access solutions, wireless networks, and communications software, plus businesses focused on serving cable TV operators and other service providers. Enterprise Networks was responsible for voice and data solutions for business and government enterprises. NetworkCare Professional Services offered a complete range of network services, including planning, design, implementation, operations, maintenance, education, and software. Lucent's Microelectronics and Communications Technologies group included the company's microelectronics business, network products, new ventures, and intellectual property. Its products included integrated circuits, optoelectronic components, power systems, optical fiber, cable, and connectivity solutions.
For much of its history Lucent's stock was popular with investors. From the time of its IPO in 1996 to the end of 1999, its stock increased in value 11 times, or 1,100 percent. With 4.6 million shareholders, Lucent became America's most widely held stock, surpassing AT&T in that regard. Like other technology companies, though, Lucent was affected by the stock market's volatility. When the company's first quarter results for fiscal 2000 fell short of analysts' expectations, its stock lost 28 percent of its value in one day, January 5, 2000.
ACQUISITIONS AND DIVESTITURES MARKED 2000
Lucent continued to pursue acquisitions in 2000 as well as to sell off non-core businesses. It continued to divest its consumer products units, selling its consumer telephone manufacturing business in the United States to Hong Kong-based VTech Holdings for $113 million. Lucent's first major acquisition in 2000 was Ortel Corp. for $2.95 billion. Ortel developed opto-electronic components for cable TV networks and was a market leader for lasers that increased the bandwidth of existing cable networks. The acquisition strengthened Lucent's ability to build high-capacity networks for cable TV operators.
Lucent hoped to strengthen its position in supplying fiber-optic networks with a $4.75 billion acquisition of Chromatis Networks Inc. Chromatis was a two-year-old start-up company that had yet to sell a single product. The company was involved in developing optical networking technology known as DWDM (dense wavelength division multiplexing). The company hoped to link long-haul networks with the so-called "last-mile" of high-speed telecommunications networks. However, the acquisition did not prove fruitful, and Lucent closed down Chromatis Networks in August 2001.
Other significant acquisitions in 2000 included Spring Tide Networks, a vendor of network switches and Internet protocol (IP) products, for $1.3 billion, and Hermann Technology Inc., a supplier of next-generation optical network devices, for $438 million.
Lucent completed the spinoff of its enterprise networks business in 2000. The new company was called Avaya Inc. It began with 34,000 employees in 90 countries and was expected to have revenue of $8 billion annually. Its core business was the manufacture and marketing of traditional telecommunications equipment, which included Lucent's enterprise switching business and call center equipment and software. Lucent remained active in the enterprise market by focusing on corporate demand for hosted Web and e-commerce applications. Its NetworkCare Professional Services division would also continue to provide network planning and integration services.
Although Lucent was the leading vendor of power supplies in the United States and internationally, the company decided to put its power systems business up for sale in 2000. Lucent Power Systems generated revenue of $1 billion in the United States and $1.2 billion internationally. Late in 2000 it was sold to Tyco International Ltd. for $2.5 billion.
LOSSES MOUNTED DURING 2001
In March 2001 Lucent announced it was seeking buyers for its fiber and cable business unit, one of its core businesses. At the time Lucent was the second largest producer of optical fiber in the world behind Corning. The unit's revenue grew to nearly $2 billion in 2000. French telecommunications giant Alcatel SA made a bid for the fiber-optic business, then entered into talks with Lucent about a possible merger. At the end of May 2001 The Washington Post reported that Alcatel and Lucent were finalizing an agreement to merge, with Alcatel acquiring Lucent for $32 billion in stock. The next day it was announced that talks had collapsed, reportedly over issues of control. Lucent announced it would proceed with its own turnaround plan, which included laying off 10,000 workers and reducing annual expenses by $2 billion. Lucent subsequently sold its fiber-optic business to Furukawa Electric Co. of Japan for $2.5 billion, with Corning paying an additional $225 million for Lucent's interest in two joint ventures in China.
LUCENT'S GOAL: RETURN TO PROFITABILITY
The years 2000 and 2001 were difficult for Lucent. The company sold or spun off several revenue-producing units. At first it appeared that Lucent wanted to sell its non-core business assets and strengthen its core businesses. Later it became apparent that the cash-hungry company was burdened with a significant amount of debt, which caused it to sell more revenue-producing businesses, such as its fiber optic solutions unit, in 2001.
Lucent also faced a slowdown in the telecommunications market, which caused some of its customers to go out of business. The combination of a debt-laden balance sheet and a slowdown in spending by its customers made the company desperate for cash. For the quarter ending December 31, 2000—the first quarter of Lucent's 2001 fiscal year—Lucent lost $1 billion and experienced a 26 percent decrease in revenue from the same quarter of the previous year. Revenue from continuing operations declined 18 percent in the second quarter compared to the previous year, and Lucent's loss rose to $3.7 billion. In the third quarter Lucent posted a $3.25 billion loss as it accelerated its cost-cutting program by offering buyouts to some 10,000 employees. Other cost reduction measures included closing manufacturing plants and reducing the number of products. Lucent also planned to trim an additional 15,000 to 20,000 jobs by the end of 2001. Its goal was to return to profitability in fiscal 2002.
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SEE ALSO: Fiber Optics; Optical Switching; Photonics