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TECHNOSPEAK. An informal term for a PROSE style used by high-technology industries, their associated media, and the marketing and publicity groups that surround them, as in: ‘LISA lookalike systems, such as VisiCorp's VisiOn software, require a massive 256K bytes of Random Access Memory and a 5 megabyte hard disc capable of storing five million characters of information’ (Observer, 7 Aug. 1983); ‘Elegant, innovative and Inphone at its most ingenious, the Versatel features press-button dialling incorporated in the sleek lines of the handset’ (Inphone Info, 1980s ad, British Telecom). There are at least ten identifying features: (1) The use of LETTER symbols, INITIALISMS, and ACRONYMS: K, LISA (local integrated software architecture). (2) Number-and-letter groups: 256K. (3) BLENDS: SELECTaCOM, Versatel. (4) VOGUE usages: info, mega. (5) Compounds: lookalike, pressbutton. (6) Fixed phrases: hard disc, Random Access. (7) Wordplay: LISA lookalike, VisiOn. (8) Novel orthography: SELECTaCOM, VisiCorp. (9) Heavy pre-modification: Advanced Videotech Bike-to-Bike Intercom, LISA lookalike systems. (10) A generally dense presentation. See COMBINING FORM, COMPUTERESE, INTERFIX, TECHNOBABBLE.
technospeak •antique, batik, beak, bespeak, bezique, bleak, boutique, cacique, caïque, cheek, chic, clique, creak, creek, critique, Dominique, eke, freak, geek, Greek, hide-and-seek, keek, Lalique, leak, leek, Martinique, meek, midweek, Mozambique, Mustique, mystique, oblique, opéra comique, ortanique, peak, Peake, peek, physique, pique, pratique, reek, seek, shriek, Sikh, sleek, sneak, speak, Speke, squeak, streak, teak, technique, tongue-in-cheek, tweak, unique, veronique, weak, week, wreak •stickybeak • grosbeak • houseleek •forepeak • technospeak • newspeak •doublespeak • hairstreak • tugrik •fenugreek • Realpolitik • Ostpolitik •pipsqueak • workweek
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