Allport, Gordon W.
); studies of the importance of prejudice as a historical and cultural, as well as a psychological, phenomenon; an emphasis on the importance of personal documents in social science (such as his collection of Letters from Jenny, 1965); and his championing of the ideographic method.
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Allport, Gordon W.
Gordon W. Allport: (ôl´pôrt), 1897–1967, American psychologist, b. Montezuma, Ind. One of the first psychologists to study personality, Allport researched human attitudes, prejudices, and religious beliefs. His theory of personality, which rejected both Freudian psychology and behaviorism, emphasized the uniqueness of the individual and the need to treat problems in terms of present conditions as opposed to childhood experiences. He wrote Personality (1937), The Individual and His Religion (1950), and The Nature of Prejudice (1954).
See the study by R. J. Evans (1971).
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"Allport, Gordon W.." The Columbia Encyclopedia, 6th ed.. . Retrieved February 22, 2018 from Encyclopedia.com: http://www.encyclopedia.com/reference/encyclopedias-almanacs-transcripts-and-maps/allport-gordon-w