typecast

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type·cast / ˈtīpˌkast/ • v. (past and past part. -cast) [tr.] (usu. be typecast) assign (an actor or actress) repeatedly to the same type of role, as a result of the appropriateness of their appearance or previous success in such roles: he tends to be typecast as the caring, intelligent male. ∎  represent or regard (a person or their role) as a stereotype: people are not as likely to be typecast by their accents as they once were.