allure

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al·lure / əˈloŏr/ • n. the quality of being powerfully and mysteriously attractive or fascinating: people for whom gold holds no allure.• v. [tr.] powerfully attract or charm; tempt: [as adj.] (alluring) the town offers alluring shops and restaurants. DERIVATIVES: al·lure·ment n.al·lur·ing·ly adv.

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