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Daily Telegraph

Daily Telegraph. This newspaper has come to embody the ideology of conservative, middle-class, middle England in popular perception. Its origins were far from this, being a pioneer of ‘popular’ journalism in 1855, in the wake of the repeal of press taxes, with its selling price of 2 pence later dropping to 1 penny. By 1888, its sales of 300,000 had left The Times's 60,000 far behind. But a decline around the turn of the century was halted only with its purchase by press magnate Lord Camrose, who reshaped it successfully in its middle-class mould and laid the foundations for its unrivalled reputation for wide and authoritative news coverage.

Douglas J. Allen

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