Morial, Marc 1958–

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Marc Morial 1958

Mayor of New Orleans

Ally of Jesse Jackson

A Bitter Race

Emerged Victorious

Remarkable Decrease in Crime

Vote of Confidence


In 1994, Marc Morial became only the third African American mayor in New Orleanss history and few then, it seemed, expected this politically inexperienced son of Ernest Dutch Morialthe citys first African American mayorto accomplish what he did during his first term. By putting in place a series of anti-crime measures, reforming the police department, and capturing federal funding for other programs, Morial and his administration set in motion a precipitous drop in violent crime in the city. Enjoying near-unprecedented support and popularityamong both black and white residents of New Orleanshe easily won a second term in 1998. Morial, noted New York Times reporter Rick Bragg, has always been one of the crown princes of this city, and remarked that the younger politicians popularity had now surpassed that enjoyed by his late father.

Born on January 3, 1958, Morial was the second of five children in the family of lawyer Dutch Morial and his schoolteacher wife, Sybil. Both parents were politically active in local issues and the wider civil-rights struggles of the 1960s. Dutch Morial eventually became a judge and was elected New Orleanss first African American mayor in 1978. Marc Morial, then a college student at the University of Pennsylvania, served as a campaign coordinator for his father. After earning a degree in economics in 1980, Morial attended Georgetown Law School and received his degree in 1983. He spent two years in private practice, then opened his own firm in 1985.

Ally of Jesse Jackson

Morial soon became actively involved in the Democratic Party both on the local and national levels. During the Rev. Jesse Jacksons bid for the 1988 Democratic Party presidential nomination, Morial was a key player in Jacksons New Orleans support organization. That summer, he also served as a delegate to the Democratic National Convention. In 1991, he ran for and won a seat in the Louisiana State Senate in Baton Rouge. During his first few years, he earned accolades as a rookie legislator for his voting record and sponsorship of bills. Strongly liberal in his politics, Morial supported reproductive rights for women and opposed the death penalty.

By the early 1990s, Mortals hometown of New Orleans

At a Glance

Born January 3, 1958, in New Orleans, LA; son of Ernest Dutch (a lawyer, judge, and politician) and Sybil (a teacher); children: Kemah. Education: University of Pennsylvania, B.A., 1980; Georgetown University, J.D., 1983. Politics: Democrat.

Career: Barham & Churchill, New Orleans, LA, associate, 198385; Marc H. Morial Professional Law Corp., New Orleans, LA, managing partner, 1985; elected to state senate of Louisiana representing District Four, 1991; mayor of New Orleans, 1994-; Office of Civil Sheriff, Orleans Parish, LA, legal counsel auctioneer; Xavier University, adjunct professor of political science, 1988.

Member: American Bar Association, National Bar Association, Louisiana Trial Lawyers Association, National Conference of Black Lawyers, Louisiana State Bar Association, Harare, chair, 198386, Louisiana Association of Minority and Women-Owned Businesses, Louisiana Special Olympics, board of directors, 1991.

Addresses: Office City Hall, 1300 Perdido St., New Orleans, LA 70112.

was in trouble. The citys skyrocketing crime and murder rates attracted national media attention and began to undermine the financial health of a city heavily dependent on tourism. In addition, there were several highly publicized incidents of police brutality and allegations of widespread corruption within the police department. Believing he could turn New Orleans around, Morial decided to enter the mayoral race.

A Bitter Race

Morial announced his candidacy for mayor in late 1993 at a press conference in which he exhorted, We need to clean up City Hall with a shovel and not a broom!, according to his official biography. Although still relatively inexperienced politically, Morial was an enthusiastic campaigner who quickly gathered popular support. Most African American adults still held his father, Dutch Morial, in high regard and were willing to throw their support behind his son. The mayoral race intensified dramatically when Morials top opponent, Donald Mintz, a Jewish lawyer long active in New Orleans politics, tried to divide the citys electorate along racial lines. During the campaign anonymous, racially-charged fliers began appearing across the city. Many of these fliers denounced Mintz with slogans such as Stop the Colored/Jew Coalition, and one depicting Mintz with a man resembling Nelson Mandela.

Morial and his campaign team accused the Mintz camp of creating the offensive fliers themselves, and were partially vindicated. The New Orleans Human Relations Commission launched an inquiry, and found that at least two fliers originated from within the Mintz organization. More damaging to Mintz, however, was the fact that his campaign staff had used the fliers in a national fundraising effort to evoke sympathy for victims of anti-Semitism. These fundraising efforts helped generate $200,000 in donations for the Mintz campaign. The National Jewish Relations Advisory Council in New York had concluded that they [the fliers] were probably not the work of hate groups, according to Ronald Smothers in the New York Times.

Emerged Victorious

Until the hate literature debacle, Mintz had been slightly ahead of Morial in the polls. On election day, Mintz received more votes than Morial, but was unable to win a clear majority. As a result, a runoff election was scheduled to determine a winner. In the weeks heading up to the runoff election, the campaign grew increasingly bitter. There were allegations that Morial had once been admitted to a hospital for an erratic heartbeat. Allegedly, Morial had told medical personnel that he had snorted cocaine earlier that evening, a claim that Morial strongly denied. Voters, however, were not swayed by the negative attacks on Morial. Morial, despite his relative youth and perceived inexperience, has basked somewhat in the aura of his fathers reputation for assertiveness and savvy, declared Smothers. His New York Times article went on describe the toll that rampant crime and financial mismanagement had taken on New Orleans residents and how Morials presence in the race had evoked a time when a Morial was in City Hall and things were better, wrote Smothers.

In the runoff election of March 5, 1994, Morial emerged victorious with 54 percent of the vote. In his victory speech, Morial urged city residents of all ethnicities to come together to work toward the future, declaring, tomorrow we will start rebuilding the city in the physical sense and the spiritual sense. We dont plan to take a vacation, Jet reported him as saying. Morial also broke with tradition by choosing not to hold the inauguration during the day at City Hall. Instead, he was sworn in during the evening at the Ernest N. Morial Convention Center, a change that allowed more residents to attend the inauguration. During his first 100 days in office, Morial worked to improve and expand youth programs sponsored by the citys recreation department in order to reduce the high rates of juvenile crime in New Orleans. He recalled that becoming involved as a youth in many city-sponsored recreational programs had kept him out of trouble.

Remarkable Decrease in Crime

In an attempt to bring the crime rate in New Orleans under control, Morial implemented a controversial community policing program and instituted a curfew for all juveniles. Anyone under the age of 17 had to be off the streets after 8 p.m. on weekdays, and by 11 p.m. on weekends. Juveniles who broke the curfew and their parents were required to attend a counseling session and repeat offenders were subject to fines. Two months after the program went into effect, crime during curfew hours decreased by 38 percent, and in the span of three months, the citys overall crime rate dropped over 14 percent.

To address problems within the New Orleans police department, Morial hired a new police chief, put more officers on the street, gave the force pay increases, and moved the citizen-complaint department out of a police precinct building. By the end of 1995, reported Mary-Margaret Larmouth in Nations Cities Weekly, New Orleans murder rate had dropped 18 percent, and civil-rights complaints against police officers also dropped by 30 percent. During Morials first term in office, the crime statistics continued to plummet: the murder rate fell from a high of 424 in 1994 to 266 in 1997. At the citys housing projects, people began using the picnic tables and playgrounds again. New York Times reporter Bragg also wrote that young residents of one the citys most crime-plagued housing projects no longer slept on the floor because of stray bullets.

Vote of Confidence

Some of Morials detractors pointed out that the overall violent crime rate had dropped nationwide, and that the mayor and his policies did not deserve full credit for the drop in crime in New Orleans. However, Morial remained extremely popular within the citys African American community and he easily won a re-election bid in 1998. Poll results showed that Morial had received 93 percent of citys African American vote and 43 percent of white vote.

Morial is active in a number of charitable causes, many involving disadvantaged youth. In the mornings, he is often seen jogging in a city park and is known for putting in long hours at City Hall. Because New Orleans mayors can only serve for two terms, speculation has begun regarding Morials plans after his current term expires in 2002. Some contend that he stands an excellent chance of becoming Louisianas first African American governor. Others consider him a strong contender for a Cabinet post. There is also talk of rescinding the mayoral term limit requirements so that Morial can remain in office. As Bragg reported in the New York Times, surveys have shown that, if he [Morial] asks, a majority of voters would support such a change.

Morial, far from planning his next move, concentrates on the business at handthe same strategy that has made him one of the most popular mayors in New Orleans history as well as a respected figure in national Democratic politics. Ebony writer Muriel L. Whetstone asked Morial what he hoped his legacy would be. We want to leave a mark that we took a city that was dying and we reinvigorated it, we revitalized it, Morial told the magazine. Also that we, in a very real way, created an opportunity for the African American community to participate in the economics of this community, and thats a tough challenge.



Ebony, November 1994, p. 80.

Jet, February 21, 1994, p. 8; March 21, 1994, p. 4.

Nations Cities Weekly, November 6, 1995, p. 3.

New York Times, February 27, 1994, p. 20; March 27, 1994, p. 24; February 17, 1998, p. A10.

Washington Post, January 6, 1995, p. A21.


Additional information for this profile was obtained from Mayor Marc Morials Web site at

Carol Brennan