Corporate Modernism

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Corporate Modernism. International Modern architecture adopted by large corporations, e.g. Lever House by Bunshaft of Skidmore, Owings, & Merrill (1950–2), NYC. Many glass-and-metal-faced office-blocks were built in Manhattan in the mid-C20 by corporations hopeful of demonstrating progressiveness and modernity, although perhaps usually resulting in conformity.

Bibliography

Drexler (1959);
Ruttenbaum (1986)