One concern that consumers express about making their purchases online is the high cost of shipping and handling. As such, some online stores run "free shipping" campaigns, especially around the holidays, to entice customers to buy from them. E-sellers note that ordering online saves consumers from having to wait in long lines around the holidays.
"Competitive Edge." Computer Sciences. . Encyclopedia.com. (November 15, 2018). https://www.encyclopedia.com/computing/news-wires-white-papers-and-books/competitive-edge
"Competitive Edge." Computer Sciences. . Retrieved November 15, 2018 from Encyclopedia.com: https://www.encyclopedia.com/computing/news-wires-white-papers-and-books/competitive-edge
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