Goyder, John 1946-

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Goyder, John 1946-


Born March 26, 1946, in New Malden, England; son of Claude Stoner (a paper manufacturing manager) and Eleanor (an artist) Goyder; married August 7, 1992; wife's name Jo-Anne (a musician); children: Jennifer, Christopher. Ethnicity: "English." Education: Bishop's University, Lennoxville, Quebec, Canada, B.A., 1967; McMaster University, M.A., 1969, Ph.D., 1972.


Home—Oakville, Ontario, Canada. Office—Department of Sociology, University of Waterloo, Waterloo, Ontario, Canada. E-mail—[email protected].


Wilfrid Laurier University, Waterloo, Ontario, Canada, assistant professor, 1972-74; University of Waterloo, Waterloo, assistant professor, 1974-79, associate professor, 1980-88, professor of sociology, 1989—.


Canadian Sociological Association, American Association for Public Opinion Research.


Chris Commins Award for best article in Canadian Journal of Marketing Research, 2005.


(With M. Boyd, H. McRoberts, F.E. Jones, and others) Ascription and Achievement: Studies in Mobility and Status Attainment in Canada, Carleton University Press (Ottawa, Ontario, Canada), 1985.

The Silent Minority: Nonrespondents on Sample Surveys, Westview Press (Boulder, CO), 1987.

Essentials of Canadian Society, McClelland & Stewart (Toronto, Ontario, Canada), 1990.

Technology and Society: A Canadian Perspective, Broadview Press (Peterborough, Ontario, Canada), 1997, 2nd edition, 2005.

Contributor to marketing journals.


John Goyder told CA: "Working in a university, I'm expected to write books and articles, but I especially enjoyed writing two short textbooks for students. This medium allows a more opinionated approach than standard academic writing."