EDLER, Richard (Bruce) 1943-2002

PERSONAL: Born November 23, 1943, in Chicago, IL; died of a heart attack February 16, 2002, in Palos Verdes, CA; son of Francis and Kathryn (Merry-weather) Edler; married; wife's name, Kitty; children: Mark (died 1992), Rick. Education: University of Iowa, B.A. (English), 1965, M.B.A., 1969.

CAREER: General Electric, Schenectady, NY, copywriter, 1965-67; Procter & Gamble, Cincinnati, OH, brand manager, 1969-74; Ketchum Communications, San Francisco, CA, senior vice president, 1974-81; Doyle Dane Bernbach, Los Angeles, CA, president, 1981—; R. B. Edler & Company, Los Angeles, founder and president.

WRITINGS:

If I Knew Then What I Know Now: CEOs and Other Smart Executives Share Wisdom They Wish They'd Been Told Twenty-five Years Ago, G. P. Putnam's (New York, NY), 1995.

Author of Into the Valley and out Again.

SIDELIGHTS: Richard Edler's If I Knew Then What I Know Now: CEOs and Other Smart Executives Share Wisdom They Wish They'd Been Told Twenty-five Years Ago contains advice on business and life from many top business leaders in entertainment, advertising, politics, television, religion, publishing, and other areas. A Publishers Weekly contributor noted, "This conversationally written book would make a fine gift for an ambitious and philosophical friend."

BIOGRAPHICAL AND CRITICAL SOURCES:

PERIODICALS

Publishers Weekly, November 6, 1995, review of If I Knew Then What I Know Now: CEOs and Other Smart Executives Share Wisdom They Wish They'd Been Told Twenty-five Years Ago, p. 77.

Sales & Marketing Management, April, 1996, Brian Silverman, review of If I Knew Then What I Know Now, p. 93.

South Florida Business Journal, March 30, 2001, review of If I Knew Then What I Know Now, p. 8.

OBITUARIES:

PERIODICALS

Adweek Western Advertising News, February 25, 2002, Rebecca Flass, "Ad Veteran Edler Dies," p. 6.

Los Angeles Times, February 26, 2002, Elaine Woo, "Richard B. Edler, 68; Ad Industry Leader Helped Bereaved Parents," p. B11.*