Vavra, Terry G.
VAVRA, Terry G.
VAVRA, Terry G. American, b. 1941. Genres: Marketing. Career: National Broadcasting Co., NYC, director of news audience research, 1972-78; Kenyon and Eckhardt, NYC, head of research group, 1979-80; Batten, Barton, Durstine and Osborn, NYC, director of research, 1980-82; Marketing Metrics, Inc., Paramus, NJ, president, 1983-; Pace University-White Plains, White Plains, NY, associate professor of marketing, 1983-99. Publications: Aftermarketing: How to Keep Customers for Life through Relationship Marketing, 1992, rev. ed., 1995; Improving Your Measurement of Customer Satisfaction, 1997; The Customer Delight Principle, 2001; Customer Satisfaction Measurement Simplified: A Guide for ISO 9001:2000 Certification;, 2001. Address: Marketing Metrics, 305 Route 17, Paramus, NJ 07652, U.S.A. Online address: [email protected]