Our Brand Is Crisis

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Our Brand Is Crisis ★★★ 2005

Unsettling documentary follows the American political consultancy firm of Greenberg Carville and Shrum as they work on the 2002 Bolivian presidential campaign. Their candidate is unpopular former president Gonzalo Sanchez de Lozada, and the consultants work to spin him as the new and improved version, with the focus (“brand”) being that Bolivia is in crisis and needs an experienced politico at the helm. English and Spanish with subtitles. 87m/C DVD . USD: Rachel Boynton; C: Michael Anderson, Tom Hurwitz, Christine Burrill, Jerr Risius; M: Marcelo Zarvos.