Magrath, Allan J.

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MAGRATH, Allan J. Canadian, b. 1949. Genres: Marketing. Career: Gulf Oil Canada, Toronto, Ontario, in sales and marketing, 1972-75; University of Western Ontario, London, member of finance dept., 1978-2003; 3M Canada, Inc., London, director of corporate marketing services and new business ventures. York and Queen's University, Canada, executive seminar leader. Publications: (with K.G. Hardy) Marketing Channel Management: Strategic Planning and Tactics, 1988; Market Smarts, 1988; The Revolution in Sales and Marketing, 1990; The Six Imperatives of Marketing, 1992; How to Achieve Zero Deficit Marketing, 1993; Marketing Strategies for Growth, 1995. Contributor to periodicals. Address: 3M Canada Inc., PO Box 5757, London, ON, Canada N5A 4T2. Online address: [email protected]