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Cespedes, Frank V.


CESPEDES, Frank V. American, b. 1950. Genres: Administration/Management, Business/Trade/Industry, Marketing. Career: Harvard University, Harvard Business School, Boston, MA, professor of business administration and leader of Strategic Marketing Management Program, 1978-95; Center for Executive Development, Cambridge, MA, managing partner. Consultant to companies in North and South America, Europe, and Asia. Publications: (with L. Micheli, D. Byker, and T. Raymond) Managerial Communications, 1984; (with E.R. Corey and V.K. Rangan) Case Studies in Industrial Distribution, 1989; (with Corey and Rangan) Going to Market: Distribution Systems for Industrial Products, 1989; Organizing and Implementing the Marketing Effort: Text and Cases, 1991; Concurrent Marketing: Integrating Product, Sales, and Service, 1995; Managing Marketing Linkages, 1996; Sales Management, 1998. Contributor to periodicals. Address: Center for Executive Development, 420 Boylston St Ste 408, Boston, MA 02116-4002, U.S.A.

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