CATHCART, Jim. American, b. 1946. Genres: Business/Trade/Industry. Career: Co-founder, Professional Speaking Institute, North Carolina; corporate executive, training director, entrepreneur, psychological researcher, meeting planner, association executive, and personal development speaker, c. 1977-. Publications: Communication Dynamics, 1976; Executive Stress: How to Avoid Falling Face down on the Bottom Line, 1983; (co-author) The Business of Selling, 1984; Relationship Strategies (sound recording), 1982, print ed, 1985; Winning with People through Service and Customer Relationships, 1986; (with A.J. Alessandra and P. Wexler) Selling by Objectives, 1988; (with Alessandra and J. Monoky) Be Your Own Sales Manager, 1990; Relationship Selling: The Key to Getting and Keeping Customers, 1990; (with Alessandra and Baron) The Sales Professional's Idea-a-Day Guide: Two Hundred Fifty Ways to Increase Your Top and Bottom Lines-Every Selling Day of the Year, 1997; The Acorn Principle (Know Yourself-Grow Yourself): Discover, Explore, and Grow the Seeds of Your Greatest Potential, 1998; (with Alessandra) The Business of Selling: How to Be Your Own Sales Manager, 1998. Address: Cathcart Institute Inc., 6120 Paseo Del Norte Ste M-2, Carlsbad, CA 92009, U.S.A.