Alessandra, Tony

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ALESSANDRA, Tony. American, b. 1947. Genres: Administration/Management, Business/Trade/Industry. Career: Georgia State University, Atlanta, instructor in marketing, 1973-76; University of San Diego, San Diego, CA, assistant professor of marketing, 1976-78; Alessandra and Associates Inc., La Jolla, CA, partner, professional speaker, and writer, 1979-. Publications: The Art of Managing People, 1980; The Business of Selling, 1984; NonManipulative Selling, 1987; Selling by Objectives, 1988; Be Your Own Sales Manager, 1990; Publish and Flourish, 1992; Collaborative Selling, 1993; Communicating at Work, 1993; People Smarts, 1994; The Sales Manager's Idea-a-Day Guide, 1996; The Sales Professional's Idea-a-Day Guide, 1996; The Platinum Rule, 1996; Charisma, 1998. Address: Alessandra and Associates Inc., PO Box 2767, La Jolla, CA 92038, U.S.A. Online address: [email protected]