McDonaldization suggests that modern societies are in many respects increasingly standardized, predictable, and uniform. The references to scientific management and fordism are however not entirely appropriate, since the proponents of these earlier strategies for the routinization of production sought to exchange standardized and intensified work for high wages and incentive payments, whereas employment in fast-food restaurants and similar ‘McJobs’ is characteristically low-paid and insecure. This essentially Weberian view of the trajectory of industrialism is also somewhat at odds with, for example, the theory of reflexive modernization and the risk society proposed by Ulrich Beck and others–who paint pictures of an increasingly uncertain and unpredictable world.
"McDonaldization." A Dictionary of Sociology. . Encyclopedia.com. (August 17, 2018). http://www.encyclopedia.com/social-sciences/dictionaries-thesauruses-pictures-and-press-releases/mcdonaldization
"McDonaldization." A Dictionary of Sociology. . Retrieved August 17, 2018 from Encyclopedia.com: http://www.encyclopedia.com/social-sciences/dictionaries-thesauruses-pictures-and-press-releases/mcdonaldization