), there are cognitive limits to the ability of people to pursue wholly rational purposeful behaviour. Rather than seek the optimal solution, actors satisfice; that is, they accept a solution which is ‘good enough’, within a so-called zone of indifference.
"bounded rationality." A Dictionary of Sociology. . Encyclopedia.com. (September 24, 2018). http://www.encyclopedia.com/social-sciences/dictionaries-thesauruses-pictures-and-press-releases/bounded-rationality
"bounded rationality." A Dictionary of Sociology. . Retrieved September 24, 2018 from Encyclopedia.com: http://www.encyclopedia.com/social-sciences/dictionaries-thesauruses-pictures-and-press-releases/bounded-rationality