Skip to main content

Goldwater, John L.

GOLDWATER, JOHN L.

GOLDWATER, JOHN L. (1916–1999), U.S. comic-book artist. An orphan from East Harlem, n.y., Goldwater hitchhiked west in the Depression and invented prototypical teenage America in the comics. His creations – Archie Andrews, Jughead, Betty, and Veronica – were always 16 years old, going on 17. Millions worldwide came to chuckle over Archie's misadventures at school with his spinster teacher and fussy principal; his intractable romantic triangle with the sweet Betty and spoiled, rich Veronica; a hamburger obsession of the nerdy Jughead, and rivalry with the handsome, conceited Reggie. "He's basically a square," Goldwater said of Archie, "but in my opinion the squares are the backbone of America. If we didn't have squares we wouldn't have strong families." The comic strip ran in 750 newspapers and comic book sales sometimes reached 50 million a year.

In the 1940s and 1950s, Goldwater catapulted to the pinnacle of the comics world, with a publishing empire, Archie Comics Publications, one of the industry's big three, and radio and television shows and a movie.

Goldwater dreamed up Archie, a hapless teenage Everyman, in 1941, placing him in the mythical and idyllic town of Riverdale. He found a young artist, Bob Mantana, who provided what became indelible faces. He went to a magazine publisher and offered to buy his outdated issues at a penny each. Then he shipped them abroad to an avid market. The business prospered and Goldwater soon joined forces with a pulp magazine publisher, Louis Silberkleit, to found a magazine publishing business in 1941, just as the war was restricting paper supplies. Their Archie venture began as a four-page insert in another comic but proved an immediate hit and Archie and friends got their own comic.

In 1954, with national critics decrying brutality, vulgarity, and sex in comics, Goldwater helped found the Comics Magazine Association of America, whose Comics Code Authority persuaded magazines to voluntarily weed out offensive material as well as ads for guns, knives, and war weapons. Goldwater served as president for 25 years.

In 1973 Goldwater licensed Archie for evangelical Christian messages. Although Jewish, Goldwater said the sentiments were in line with his wholesome family message.

[Stewart Kampel (2nd ed.)]

Cite this article
Pick a style below, and copy the text for your bibliography.

  • MLA
  • Chicago
  • APA

"Goldwater, John L.." Encyclopaedia Judaica. . Encyclopedia.com. 15 Aug. 2018 <http://www.encyclopedia.com>.

"Goldwater, John L.." Encyclopaedia Judaica. . Encyclopedia.com. (August 15, 2018). http://www.encyclopedia.com/religion/encyclopedias-almanacs-transcripts-and-maps/goldwater-john-l

"Goldwater, John L.." Encyclopaedia Judaica. . Retrieved August 15, 2018 from Encyclopedia.com: http://www.encyclopedia.com/religion/encyclopedias-almanacs-transcripts-and-maps/goldwater-john-l

Learn more about citation styles

Citation styles

Encyclopedia.com gives you the ability to cite reference entries and articles according to common styles from the Modern Language Association (MLA), The Chicago Manual of Style, and the American Psychological Association (APA).

Within the “Cite this article” tool, pick a style to see how all available information looks when formatted according to that style. Then, copy and paste the text into your bibliography or works cited list.

Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. Therefore, it’s best to use Encyclopedia.com citations as a starting point before checking the style against your school or publication’s requirements and the most-recent information available at these sites:

Modern Language Association

http://www.mla.org/style

The Chicago Manual of Style

http://www.chicagomanualofstyle.org/tools_citationguide.html

American Psychological Association

http://apastyle.apa.org/

Notes:
  • Most online reference entries and articles do not have page numbers. Therefore, that information is unavailable for most Encyclopedia.com content. However, the date of retrieval is often important. Refer to each style’s convention regarding the best way to format page numbers and retrieval dates.
  • In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list.