Ace of Base
Ace of Base
Ace of Base launched into pop stardom at lightning speed. With their first album, they broke the world record for top-selling debut of all time. Hailing from Sweden, the group faced many comparisons to their 1970s counterpart quartet, ABBA, throughout their career. Keyboardist Ulf “Buddha” Ekberg described their sound to Glenn Kenny in Rolling Stone as “worldwide pop music with a Swedish taste.” Armed with that style, Ace of Base conquered the airwaves across the globe with hits like “All That She Wants,” “Don’t Turn Around,” and “Beautiful Life.”
The members of Ace of Base included three siblings—singer Jenny Berggren, singer Linn Berggren, and keyboardist Jonas “Joker” Berggren—along with their close friend Ulf Ekberg. The Berggrens were born and raised in Gothenberg, Sweden. Their father Goran is a doctor and their mother Birgitta is a schoolteacher. Throughout their youth, the Berggren children were encouraged to study classical music. Jenny and Linn both sang in their hometown church choir before formingAce of Base.
Members include Jenny Berggren (born Jenny Cecilia Berggren, May 19, 1972, Gothenberg, Sweden), vocals; Jonas “Joker Berggren , (born Jonas Petter Berggren, March 21, 1967, Gothenberg, Sweden), keyboards; Linn Berggren (born Malin Sofia Katrina Berggren, October 31, 1970, Gothenberg, Sweden), vocals; Ulf “Buddha” Ekberg (born Ulf Gunnar Ekberg, December 6, 1970, Gothenberg, Sweden), keyboards.
Band formed in Gothenberg, Sweden, 1990; signed recording contract with Mega Records, 1992; Happy Nation released in Europe, 1993; signed U.S. record contract with Arista Records, 1993; The Sign released in North America, 1994; named to the Guinness Book of World Records as the best-selling debut, 1995.
Awards: 1993 Echo Award for Most Successful International Band; platinum certification for Happy Nation, 1994, Billboard for Top New Artist, 1994.
Addresses: Record company —Arista Records, 8370 Wilshire Blvd., 3rd Floor, Beverly Hills, CA 90211.
Ekberg’s interest in music also bloomed at an early age. He was born in Gothenburg, but often traveled around with his tennis coach father, Mats Ekberg and his mother Monica. Unlike many musicians who began playing piano, guitar, or some other instrument as a child, Ekberg took a more modern route. At the age of 12, he began composing music on his Commodore 20 computer—although, as he got older, he became involved in gangs and violence. Then, he met Jonas Berggren, and his life turned around completely.
Ekberg played with a group that rehearsed in the same place as the Berggrens’ group. One night in 1990, Ekberg’s band opened for the Berggrens’ group at a club in Gothenburg. One of the members of the Berggrens’ band got stage fright just before they went on, so Ekberg volunteered to step in. From there, they decided to form a band called Tech Noir. The newly formed group aimed for a dark, aggressive style influenced by groups like Front 242 and Ministry.
As Jenny and Linn became more involved in the group, the music took on a brighter, rhythmic sound. As it developed, they used reggae influences with a dance pop foundation. “All of us love to go out and dance and party,” Ekberg explained to Jeff Johnson in DMA Magazine. “That’s why it’s very natural for us to do dance music.”
The group changed its name to Ace of Base and performed their first show in August of 1990. Jonas Berggren described to Melissa W. Rawlins in Entertainment Weekly how they came up with their name. “Our base is our studio, and an ace is like a master,” said Jonas. “So we are the aces of our studio.” As the group took their music to the streets of Gothenburg, they aimed to create a sound that would crossover from dance clubs to the airwaves. “Some things work on the dance floor and not on the radio and vice versa,” Jenny Berggren told Kenny, “but this sound has appeal in both places.”
The following year, Ace of Base recorded a demo, which included the songs “All That She Wants” and “Wheel of Fortune.” They sent it to ABBA’s record label, Polar Records, in Stockholm, but received a rejection. Undaunted, the group sent the demo to Mega Record in Copenhagen, Denmark. The label signed them. Around the same time, producer Denniz PoP also became interested in Ace of Base. He received their demo tape and it got stuck in his car’s cassette player. After having to listen to it every time he got in his car, he contacted them. He later produced their international hit, “All That She Wants.”
Soon, their first two singles, “Wheel of Fortune” and “All That She Wants,” became number one hits in Denmark. The latter went on to take over the top spot on the charts in Sweden, Norway, and Finland. The success got the attention of Metronome Music in Hamburg, Germany, which singed the band to a distribution deal for the rest of Europe and the Far East. Not long afterwards, “All That She Wants” reached number one in Germany.
In 1993, the momentum of Ace of Base’s hit single kept going. London Records in the U.K. agreed to distribute the group, and the single hit number one there, too. In June of that year, Ace of Base released their European debut, Happy Nation, which quickly soared to the top of the charts throughout Europe and Scandinavia. By November, interest in Ace of Bases spread to the U.S. Arista Records signed the group, and “All That She Wants” reached platinum sales and number two on the Billboard charts. As the group’s notoriety spread throughout the world, Ace of Base had to compete with other bands covering their material. Rumors spread that groups like Age of Bass and Bass of Spades released singles in the U.S. before the real group had a chance to introduce themselves.
In March of 1994, Ace of Base received the 1993 Echo Award for Most Successful International Band in Frankfurt, Germany. The following month, Arista released The Sign in the U.S. The album included all the songs on Happy Nation, along with a few additional tracks. The title track topped Billboard’s Hot 100 singles chart almost immediately. The album grabbed the top spot and was certified platinum in the U.S. before the end of 1994. Eclipsing the sensation ABBA created two decades earlier, Ace of Base became the first Swedish group to reach number one in the U.S.
The year continued to bring in more awards for Ace of Base, including the World’s Best-Selling Pop Newcomers of the Year and World’s Best-Selling Scandinavian Recording Artists of the Year at the sixth annual World Music Awards in Monte Carlo, and Top New Artist and Top Pop Single at the Billboard Music Awards. Early in 1995, Ace of Base took home the American Music Awards for Best Band, Duo or Group/Pop Rock category and Best New Artist. The Guinness Book of World Records also named Ace of Base’s The Sign as the best-selling debut album of all time. “We were all very surprised at how fast and how far the group has come since this whole thing began,” Lasse Karlsson, Ace of Base’s manager, told J.R. Reynolds in Billboard.
Despite all the awards, sales, and recognition, Ace of Base didn’t slow down to enjoy the accolades. They jumped right back into their studio and recorded another album. The Bridge was released in December of 1995, along with the single “Beautiful Life.” Jim Farber described the album in his Entertainment Weekly review. “Ace of Base provides the musical equivalent of a Mentos commercial: They’re so deeply dorky, you have to love ’em…. But for sheer candied pop, this is one pleasurable way to rot your teeth.” The following month, The Bridge was certified platinum for over a million copies sold. According to their record company biography, all of the members contributed to the songwriting process, instead of just Jonas Berggren and Ulf Ekberg. “It’s nice to have different tempos, different moods,” said Jonas.
After the release of The Bridge, Ace of Base set out once again on a worldwide tour, including South America and the Far East. Both albums were also released in China, adding another first to their list—the first Scandinavian artist to release recordings in China. The group also received their second award for World’s Best-Selling Scandinavian Artist/Group of the year at the 1996 World’s Music Awards.
By 1997, Happy Nation and The Sign had sold a cumulative 23 million copies worldwide, while The Bridge had sold five million. Finally, the group decided to take some time to enjoy their accomplishments. They began working on their next album with producer Charles Fisher late in 1997.
Despite their celebrity and accomplishments, Ace of Base still held fast to their roots. They maintained a studio in Gothenburg, and the Berggrens continued to live in their hometown. Jenny and Linn still sang in their hometown church choirwhen they were in town. Forafew weeks each summer, the group took a break so Jenny could work at her volunteer job, where she helped disabled children in aSwedish summer camp. Although Ekberg moved to Marbella, Spain, he returned to Gothenburg to work with his bandmates. While the rest of the world showered Ace of Base with multiplatinum sales and adoration, the group refused to dismiss their humble beginnings.
The Sign, Arista Records, 1994.
The Bridge, Arista Records, 1995.
Rees, Dafydd and Luke Crampton, eds., Encyclopedia of Rock Stars, DK Publishing, New York, 1996.
Billboard, August 14, 1993; February 12, 1994; June 4, 1994;December 17, 1994; December 24, 1994,; January 14, 1995; October 28, 1995; December 16, 1995.
Bop Magazine, August 1996.
DMA Magazine, January 1996.
Entertainment Weekly, January 14, 1994; June 17, 1994; November 24, 1995.
Esquire, September 1994, p. 196.
The Financial Times, January 1996.
People, February 28, 1994; May 23, 1994; December 4, 1995, p. 24.
Rolling Stone, August 11, 1994.
Spin, February 1996.
Additional information for this profile was obtained from Arista Records and Mega Records promotional material, 1995–97.
Ace of Base
ACE OF BASE
Formed: 1990, Gothenburg, Sweden
Members: Jenny Berggren, lead vocals (born Gothenburg, Sweden, 19 May 1972); Jonas Berggren, producer (born Gothenburg, Sweden, 21 March 1967); Malin "Linn" Berggren, lead vocals (born Gothenburg, Sweden, 31 October 1970); Ulf "Buddha" Ekberg, producer (born Gothenburg, Sweden, 6 December 1970).
Best-selling album since 1990: The Sign (1993)
Hit songs since 1990: "All That She Wants," "Don't Turn Around," "The Sign"
With a bright, danceable sound reminiscent of 1970s disco, Ace of Base enjoyed a string of hits in the early 1990s and proved that the Seattle grunge movement could not keep pop music down for long.
The sisters Jenny and Linn Berggren began their singing careers in a church choir in their native Gothenburg, Sweden. Their older brother Jonas was also involved in music, playing synthesizers and writing songs with his friend Ulf Ekberg. The four joined forces in 1990 and formed Ace of Base. The fledgling band began playing local dance clubs and, within a year, the Scandinavian label Mega Records signed Ace of Base to a recording contract.
After Ace of Base achieved early chart success in Scandinavia, Metronome Records, based in Germany, signed Ace of Base to a distribution deal and released the band's first European single, "All That She Wants." The song's jaunty rhythm, peppy keyboards, and infectious sing-along chorus ("All that she wants is another baby") made the song a hit on radio and in dance clubs throughout Europe. The tune reached number one on the pop charts in ten countries.
Arista Records signed Ace of Base to a U.S. distribution deal and released "All That She Wants" in the fall of 1993. The song's breezy European feel, coupled with the overwhelming popularity at the time of brooding, "grunge" songs from acts such as Nirvana and Pearl Jam, made "All That She Wants" an unlikely contender for mass appeal, but the track became a Top 10 hit. Ace of Base's follow-up single, "The Sign," was even more successful, reaching number one on the U.S. pop charts. "The Sign" epitomizes Ace of Base's relentless optimism and enthusiasm; over an upbeat, pulsing groove, the Berggren sisters trade vocals, exulting in a recent breakup: "I got a new life, you would hardly recognize me, I'm so glad / How can a person like me care for you? / Why do I bother, when you're not the one for me? / Oo-hoo-hoo-oo-oo." "The Sign" also benefited from heavy rotation on MTV, which embraced the good-looking Swedes and their promotional videos. By the end of 1994, Ace of Base's U.S. debut album, The Sign, had sold more than 8 million copies and had charted three Top 10 singles. The band also received three Grammy nominations, including one for Best New Artist.
Ace of Base released its sophomore album, The Bridge, in 1995. The single "Beautiful Life" features a more intense, club-centric beat, but it still resonated with mainstream audiences, reaching number fifteen on the Billboard charts. The album was a commercial disappointment, as was its follow-up, Cruel Summer (1998), despite the latter's charting of another Top 10 hit, the band's cover of the Bananarama title track. While Ace of Base's popularity in the United States sagged, the band remained wildly popular in Europe, scoring several number one hits with songs largely ignored by U.S. radio.
Though the band's stay at the top of the U.S. charts was brief, Ace of Base created some of the more enduring pop hits of the 1990s.
The Sign (Arista Records, 1993); The Bridge (Arista, 1995); Cruel Summer (Arista, 1998); Greatest Hits (Arista, 2000).